December 03, 2008
Name: Tele-Workshop: Assessing Your Marketing Plan
Date: Wednesday, December 03, 2008
Offered by America’s Byways Resource Center
Core Learning Area: Visitor Experience
Topic: Marketing
Learning Objective: Survey effective techniques for evaluating marketing plan objectives.
Course Description: Using SWOT (strengths, weaknesses, opportunities, threats) analyses, learn to effectively evaluate your byway’s marketing plan. The discussion also covers resources to measure success rates.
Location: Distance Learning
Length: 60 minutes
Delivery: Tele-Workshop
Cost: Free
Class Limit: 20 for live call-in
Required Materials: None
Prerequisites: None; however we recommend that participants have a basic understanding of marketing principles
Recommended Participants: Byway groups considering developing a marketing plan or looking to assess the effetiveness of a current marketing plan
Date: December 3, 2008 (Dates are subject to change. Check http://www.bywaysresourcecenter.org/ for updates.)
Time: 12:00 p.m. CST
Podcast: Available on http://www.bywaysresourcecenter.org/ on Wednesday, December 24, 2008