Welcome 2011 National ScenicByways Conference Minneapolis, Minnesota August 21-24, 2011 Building on Big Ideas Livability • Sustainability • Responsibility byways.org • bywaysresourcecenter.org • bywaysonline.org Building on Big Ideas National Scenic Byways Conference Minnesota 2011 BIG Learning & Networking Opportunities Livability • Sustainability • Responsibility Welcome to the 2011 National Scenic Byways Conference. Learn more about byway development, sustainability and livability—all part of responsible planning practices for America's Byways®. Share your BIG IDEAS in an all-new way and enjoy peer-to-peer networking opportunities throughout the conference, too. We've designated times to visit with exhibitors and learn best practices with the new 2011 Scenic Byway Award winners. Ready for humongous byway advancements? Join the national dialog here! Face To Face To Facebook Networking Activity Stop by the hotel atrium, help us build a better byway brand and win a prize! To win a prize under one of the byway panels and help reveal the hidden image: 1) Share Your Big Idea Tell us how your byway can benefit from the America's Byways brand or how your byway can help build the America's Byways brand. Write on the Big Idea Board in the atrium and sign your name. Or, use the form included in your tote bag, and we'll attach it to the board for you. Either way qualifies you to reveal one panel and win a prize. Everyone who brings a qualified Big Idea is registered for the grand prize drawings to be held Wednesday, August 24 at 12:30 p.m. or 2) Get Friendly Find a friend to win! Your name badge has either a number or a letter that corresponds to a row or column on the America's Byways display board. If you have a number, find someone with a letter to match a row and column of a covered panel. Come together to the 4th-floor atrium display to reveal your panel and you each win a prize. Note: Please, one prize per person. Prizes available while supplies last. Activity ends when all panels are revealed. Winners will be entered into the grand prize drawings to be held Wednesday, August 24 at 12:30 p.m. Then Find Even More Friends! Join Facebook or "like" the America's Byways Resource Center, America's Byways and National Scenic Byway Foundation Facebook pages at the kiosk near the America's Byways display board. How many byways do you like? Let's put the power of networking to work! Wear Your Name Badge For security purposes, your conference name badge is required for all conference events, including all events at the hotel and the field workshops. To be admitted into conference events, you must wear it at all times. Field Workshops To board the bus for a field workshop, you must wear your conference name badge and have registered.Space may be available on a stand-by, first-come, first-served basis if the field workshop is not full at the time of departure. Please check with the field workshop guide at the time of boarding. Conference Presentations Conference presentations and materials will be available for download at the registration desk. Check www.bywaysresourcecenter.org for updates. Also, watch for conference news on Facebook at www.facebook.com/ AmericasBywaysResourceCenter. Save This Program Share our commitment to environmental responsibility and use this program throughout the conference. Additional copies are not available. Conference Highlights Conference Orientation Sunday, 3:00 p.m. and 5:00 p.m. Whether you are a first-time National Scenic Byways Conference attendee or a seasoned veteran of the conference, this session will be worthwhile. Learn all the conference has to offer, meet staff from the America's Byways Resource Center and Federal Highway Administration, and take advantage of the opportunity to network with your peers. Exhibitors MarketPlace And Welcome Reception Sunday, 6:00 p.m. What's new for byways? What works well? Who's got it? Hear from exhibitors as they share information about byway-related products and services in our first-ever MarketPlace Welcome Reception on Sunday evening. Our commercial vendors are featured exclusively at the Welcome Reception, which is sponsored by exhibit booth fees paid by commercial enterprises and organizations without Federal affiliations. Food and cash bar. Special Breakfast Meetings Tuesday, 7:00 a.m. This is an opportunity for groups to have peer-to-peer discussions about relevant issues. Each group is responsible for its agenda. • Federal Land Managers • State Byway Coordinators, Tribal Byway Coordinators and FHWA Division Staff • Byway Leaders Livable Communities And The Future Of The National Scenic Byways Program Wednesday, 7:30 a.m. FHWA will lead a discussion on how surface transportation reauthorization legislation may affect the future of the Program, especially in the context of fostering livable communities—places where coordinated transportation, housing and commercial development give people access to affordable and environmentally sustainable transportation. The Administration's surface transportation proposal, as well as current proposals within Congress, will be highlighted. 2011 Scenic Byway Awards Presentation And Dinner Wednesday, 6:00 p.m., Grand Portage Ballroom Separate ticket required. The America's Byways Resource Center, Federal Highway Administration, and the American Association of State Highway and Transportation Officials (AASHTO) will honor the 2011 Scenic Byway Award winners for outstanding byway projects and leadership at an evening awards dinner in the Grand Portage Ballroom. Meet the award winners at special workshop sessions on Wednesday afternoon before the dinner. Business/cocktail attire suggested (jacket and neckties for gentlemen; suits/cocktail dresses for ladies). Keynote Speaker: Gerard Baker Former Assistant Director, American Indian Relations, National Park Service Monday, 11:45 a.m. Gerard Baker, a member of the Mandan-Hidatsa Tribe, helped to introduce authentic Native American perspectives in interpretive programming at several nationally designated parks and heritage sites during his award-winning career. Hear how byways can embrace the vast diversity of cultural traditions in America and help share the stories of our national heritage. Minnesota Twins Branding Presentation With Patrick Klinger and Charlie Callahan Tuesday, 12:00 p.m. Patrick Klinger, Vice President of Marketing for the Minnesota Twins, and Charlie Callahan, Senior Vice President/Creative Director at Periscope advertising agency, will lead a special presentation on the value of branding, showcasing the Twins' innovative marketing efforts. Wear your favorite baseball team cap or byways-branded attire to the event! Patrick Klinger Vice President of Marketing, Minnesota Twins Charlie Callahan Senior Vice President/Creative Director, Periscope A BIG thank you to our sponsors and exhibitors! 2011 Conference Sponsors • American Road Magazine • National Park Service • Science Museum of Minnesota • USDA Forest Service • USDI Bureau of Indian Affairs/American Indian Alaska Native Tourism Association • USDI Fish & Wildlife Service 2011 Conference Exhibitors • 106 Group • BarZ Adventures, Inc. • BEST-EXhibits • Brockington and Associates • Interpretive Graphics • Intrinsic Consulting • Izone • K Design • Kimley-Horn and Associates, Inc. • National Association of Recreation Resource Planners (NARRP) • Nomad Mobile Guides • Pannier • Paul S. Sarbanes Transit in Parks Technical Assistance Center • Recreation.gov • Sail Forth Productions • Split Rock Studios • TranSystems • U.S. DOT Volpe National Transportation Systems Center • Wheeler 2011 Byway Sponsors Big news for 2011! We've created a terrific opportunity for byways to have a special space for exhibiting and sharing their programs and success. Byway sponsors include: • Big Bend Scenic Byway • Edge of the Wilderness National Scenic Byway • Great River Road – Illinois • Great River Road – Mississippi River Parkway Commission of Minnesota • Hawaii Scenic Byways • Historic National Road – Illinois • Illinois Lincoln Highway • Illinois River Road National Scenic Byway • Illinois Route 66 • Meeting of the Great Rivers Scenic Route • Minnesota Highway 38 Leadership Board • Nebraska Scenic and Historic Byways • North Dakota Scenic Byways and Backways • Ohio River Scenic Byway • Schoodic National Scenic Byway • Utah Scenic Byways • Virginia Tourism Corporation • Woodward Avenue Action Association Building Tools: Learning Experiences The conference learning approach features four interactive formats: Classroom Workshops – experiential learning presented in the classroom Field Workshops – experiential learning on local byways Roundtable Sessions – informal presentation of an idea with face-to-face exchange Luncheons – exciting luncheon presentations from national experts The sessions are focused on at least one of the four core learning areas: Finances, Byway Organization, Corridor Management and Visitor Experience. Take away the information and tips your byway organization can put to work. * = sessions for State and Tribal byway coordinators MONDAY, AUGUST 22 Session A Monday, 8:30 a.m. – 9:30 a.m. A1: Interpretation Through Oral History Room: Cedar Lake/Birch Lake/Maple Lake Speakers: Charles Phillips, Jr., Brockington and Associates; Kristen Stallman, Oregon Department of Transportation Core Learning Area: Visitor Experience Take a close look at two successful oral history projects: The Fabric of Life project with long-term residents of the A1A National Scenic Byway in St. Johns County, Florida and The Historic Columbia River Highway Oral History Project (Oregon), which features the stories from people who lived along the highway, built sections of it and helped to preserve its history. Learn how these projects enhance interpretation, encourage preservation and use history to shape the future. A2: Your Resource Center: Here To Help! Room: Deer Lake Speaker: America's Byways Resource Center Staff Core Learning Areas: Visitor Experience, Corridor Management, Finance, Byway Organization Learn about the many resources that are available to byways through America's Byways Resource Center for training and technical assistance in all four of the Core Learning Areas. Even if you've been with the National Scenic Byways Program for a long time, you'll discover interesting, helpful and applicable information at this session. A3: Key Survival Strategies: The Online Survival Toolkit Room: Elk Lake Speaker: Sally Pearce, National Scenic Byway Foundation Core Learning Area: Byway Organization The National Trust for Historic Preservation offers a new online survival toolkit at www.preservationnation.org/survival-toolkit, which includes highly informative scenic byway case studies. See how eleven key survival strategies outlined in the toolkit are used to ensure the success and sustainability of byway organizations. A4: Byways By Bus And Rail Room: Wayzata Bay Speakers: James Fisher, Hancock County Planning Commission; Heather Carmona, Woodward Avenue Action Association Core Learning Area: Corridor Management Transit systems can provide byway visitors with alternative ways to travel, learn and experience America while leaving their cars behind. Review byway success stories from rural Bar Harbor to urban Detroit and discuss ways America's Byways can implement transit systems and build a more diverse, accessible and sustainable future. A5: Compelling Self-Guided Tours Room: Spring Park Bay Speakers: Eric Hamilton, Mohawk Towpath Scenic Byway Coalition, Inc.; Deb Schutt, Woodward Avenue All-American Road Core Learning Area: Visitor Experience All of America's Byways face the question, "How do we take the visitor's interest to the next level?" From downloadable black-and-white walking and biking tours to a full-color glossy "Discovery Guide," the Mohawk Towpath Byway(New York) has tried several approaches. Hear about lessons learned in collecting information and encouraging self-guided tours. A6: Strategic Planning For State Programs: Lessons Learned From Maryland And Washington * Room: Excelsior Bay Speaker: Terry Maxwell, Maryland State Highway Administration Core Learning Areas: Byway Organization, Corridor Management Strategic planning helps build sustainable byway organizations and programs by answering key questions: Where are we today? Where do we want to be? How do we get there? How will we know if we are succeeding? Learn from the strategic planning efforts for the State scenic byway programs in Maryland and Washington, and examine the processes and tools, including various technologies and research, used to help these States determine how to best allocate resources along byways and measure performance. Session B Monday, 10:30 a.m. – 11:30 a.m. B1: Dealing With Construction In Paradise Room: Cedar Lake/Birch Lake/Maple Lake Speaker: James Fisher, Hancock County Planning Commission Core Learning Area: Corridor Management The Acadia All-American Road transports visitors through one of Maine's most celebrated and visited regions, but there is trouble ahead. A five-mile segment characterized by stunning scenic areas, a dense web of historic properties, tight geological constraints, and an engaged public and business community is straining under heavy use, antiquated design and physical deterioration. Trace the popular byway's innovative planning process, which employed context-sensitive solutions, for planning major road reconstruction under challenging conditions. B2: Social Media For Byways Room: Deer Lake Speakers: Anna Holden, Top 10 Scenic Drives in the Northern Rockies; Michelle Johnson, America's Byways Resource Center; Kelli Hilliard, Kansas Department of Wildlife, Parks & Tourism; Mike Malone, SwimCreative Core Learning Area: Visitor Experience Do you know how to Twitter or post on Facebook? Do you have personal accounts, but don't know how to apply social media apps to your byway? Should you? This session provides an introduction to social media and focuses on effectively combining social media to get your message out to attract new and repeat visitors to your byway, and to strengthen partnerships by helping partners see themselves as a part of a destination. B3: Developing Partnerships With Federal Land Management Agencies Room: Elk Lake Speakers: Duane Lula, America's Byways Resource Center; Emilyn Sheffield, California State University; Paul Schrooten, National Park Service Core Learning Area: Corridor Management Consider the advantages and opportunities of partnering with the various Federal Land Management agencies, such as USDA Forest Service, National Park Service, Bureau of Land Management and U.S. Fish and Wildlife Service. Discuss examples of successful partnership projects and learn how to form a partnership agreement. Byway organizations, local communities, tribes, and county, State, and Federal agencies will leave with useful insights. B4: Telling The Byway Story Through Interactive Oral Histories Room: Wayzata Bay Speaker: Amy Potts, Preservation Kentucky Core Learning Area: Visitor Experience Learn how the Web-based oral history project, Rural Traditions along the Lincoln Heritage Highway, was developed and implemented as part of the byway's interpretive component. Hear about the ways to support and market hertiage tourism through collaborative partnerships with various organizations, funding resources as well as interactive methods to share this information with the traveling public, and those who live along the byway. B5: Interpretive Tools And Techniques Of The National Heritage Area Program Room: Spring Park Bay Speakers: Jeffrey L. Bruce, Jeffrey L. Bruce & Company, LLC; Deborah Divine, The Leadership Firm Core Learning Area: Visitor Experience Originally founded along the eastern seaboard, National Heritage Areas are now being planned in the Midwest and Mountain West. Focusing on the Freedom's Frontier National Heritage Area (Kansas and Missouri) and the Ozarks National Heritage Area, explore how a new generation of Heritage Areas is developing interwoven interpretive themes to engage visitors and residents. Learn from their experiences and discuss how byways can weave together ecological and historic stories for richer interpretation via new media, such as podcasts, guide maps and school curricula. B6: GIS Development and Iowa's Byways * (repeat, C6) Room: Excelsior Bay Speaker: Deneb Woods, Northeast Iowa RC&D Core Learning Area: Corridor Management The Iowa's Byways Sustainability Program is a unique partnership among the Iowa Department of Transportation, the Resource Conservation and Development (RC&D) Councils of Iowa and the individual byway boards. This partnership is implementing a statewide effort to create detailed geographic information system (GIS) inventories of intrinsic quality and visitor amenity locations along Iowa byways. Learn how volunteers use global positioning system (GPS) units to upload information to a GIS database and contribute to this collaborative project. Session A/B Field Workshops Carefully check your departure and return times. Board buses at the 7th street entrance near bell stand. Buses will depart promptly at the scheduled time. Remember! To board the bus for a field workshop, you must wear your conference name badge and have registered. Field Workshop 1: Byway Wayshowing 8:30 a.m. - 10:30 a.m. (repeat, Session J/K) Speaker: David Dahlquist, David L. Dahlquist Associates Core Learning Area: Visitor Experience, Corridor Management Travel via the light-rail system to Minnehaha Park, walk to one of the nearby lock-and-dam sites and experience how the Grand Rounds National Scenic Byway (one of 8 byways designated in Minnesota as America's Byways) uses wayshowing along the byway. Hear about the working relationship between the byway and the City of Minneapolis Park Board, and learn how this partnership has produced effective wayshowing and interpretation to help guide visitors to attractions and stopping points along the corridor. Field Workshop 2: Byway Visitor Center Planning 8:30 a.m. - 11:30 a.m. Speakers: Margaret Smith, Great River Road Learning Center; Bill Blair, Schaar's Bluff Gathering Center; Beth Landahl, Schaar's Bluff Gathering Center Core Learning Areas: Corridor Management, Visitor Experience, Finance How can a byway visitor center effectively enhance the visitor's experience? Tour two visitor centers along the Great River Road National Scenic Byway to investigate the ways interpretation at these centers is used to educate the visitor and promote the region. Learn about operational challenges and how these centers are funded and maintained, and gain insights to partnerships in delivering the visitor experience. Session C Monday, 1:30 p.m. – 2:30 p.m. C1: Implementing A Preservation Plan Room: Cedar Lake/Birch Lake/Maple Lake Speakers: Charlotte Bumgarner, Gold Belt Tour Scenic Byway; Scott Campbell, Palmer Land Trust Core Learning Area: Corridor Management Learn how one byway effectively used grant funding to develop a preservation plan. The plan combined GIS analysis, open houses and surveys to create a map that prioritized lands. The session also highlights how the byway and its partners used the preservation plan to leverage thousands of dollars to gain $2 million in other funding. These funds were used to acquire conservation easements and for other preservation efforts along the byway corridor. C2: Effective Partnership Development Room: Deer Lake Speaker: Heather Carmona, Woodward Avenue Action Association Core Learning Area: Corridor Management Discover how your byway can replicate the process of cultivating and engaging partners developed by Woodward Avenue All-American Road and proven in three of its highly successful projects: gaining new corporate partners and over 1.6 thousand new Facebook subscribers; installation of a Woodward Tribute interpretive marker and a $10,000 contribution from an unlikely source; and leveraging a small investment of byway funds into a $450 thousand pedestrian crosswalk and beautification project. C3: Photographing Your Byway Room: Elk Lake Speakers: Ken West, Ioscapes; Shelly Brenneman, Pathfinders RC&D Core Learning Area: Visitor Experience Compelling photographs draw visitors to the byway and remind decision makers (including voters) of the value of their byways, in turn, helping to generate the resources to sustain a byway. In this presentation, Ken West, professional photographer and instructor, shares basic photography techniques along with tips and special considerations for photographing byway subjects, landscapes, sites and events. Ken will also explain how to prepare digital photo files for use on a website or social media sites such as Facebook. C4: How To Reduce Distractions For Drivers Room: Wayzata Bay Speaker: Heather Lott, Minnesota Department of Transportation Core Learning Area: Visitor Experience On a personal level, many of us may have already made the decision not to TXT n DRV, but how do byways share information with visitors that doesn't add to the distractions? Learn to identify existing driver distractions and share tips and ideas for reducing distractions. C5: Development Of A Geocaching Program (repeat, K6) Room: Spring Park Bay Speaker: Teresa Mitchell, Great Lakes Seaway Trail Core Learning Area: Visitor Experience Attract more visitors with geocaching, a popular and engaging GPS-based scavenger-hunt-style activity. Great Lakes Seaway Trail will demonstrate how it developed a measureable and successful geocaching activity and share tips for adapting the process to your byway. Find out about best practices for cache identity, locations for hiding cache, coin design, log book content, sponsorship support, low-cost exposure opportunities, and how to develop surveys to collect information that provides clear economic impact data for the byway community. C6: GIS Development and Iowa's Byways* (repeat, B6) Room: Excelsior Bay Speaker: Deneb Woods, Northeast Iowa RC&D Core Learning Area: Corridor Management The Iowa's Byways Sustainability Program is a unique partnership among the Iowa Department of Transportation, the Resource Conservation and Development (RC&D) Councils of Iowa and the individual byway boards. The partnership is implementing a statewide effort to create detailed geographic information system (GIS) inventories of intrinsic quality and visitor amenity locations along Iowa byways. Learn how volunteers use global positioning system (GPS) units to upload information to a GIS database and contribute to this collaborative project. Session D Monday, 3:30 p.m. – 4:30 p.m. D1: Grant Writing For Byways(repeat, K4) Room: Cedar Lake/Birch Lake/Maple Lake Speaker: Gary Jensen, Federal Highway Administration Core Learning Area: Finance See how grant applications look from the reviewer's side of the desk and find out how to polish your grant writing for greater success. Discover the finer points of grant writing, including general trends and commonly made mistakes from previous grant submissions, what grant reviewers look for to distinguish good applications from less successful ones,"red flag" words to avoid that may render your application ineligible, and additional resources available to you to help you prepare good applications. D2: Take The Journey! Developing Broad Partnerships Around A Common Vision Room: Deer Lake Speakers: Terry Maxwell, Maryland State Highway Administration; Erica Jeter, Virginia Byways Program; Jackie Koons-Felion, Pennsylvania Department of Transportation; Jim Klein, Lardner/Klein Landscape Architects Core Learning Area: Corridor Management Explore how the Journey Through Hallowed Ground Partnership became a successful collaboration of over 350 public and private organizations dedicated to raising awareness and encouraging visitors to appreciate, respect and experience the rich cultural landscape along the 180-mile corridor between Pennsylvania and Virginia. Learn about developing an award-winning corridor management plan and creating synergy among multiple partners to implement a common vision. D3: So You're A Designated Byway! Now What? (repeat, J3) Room: Elk Lake Speaker: Deborah Divine, The Leadership Firm Core Learning Area: Byway Organization Designation is only the beginning, not the end, of the byway community and byway committee's work. Discuss the strategic elements critical to long-term success of a byway organization. Learn ways to keep excitement and enthusiasm running high by engaging the community, maintaining public awareness, developing the right strategies, celebrating accomplishments, preventing burnout, nurturing partnerships and developing a succession plan. D4: Synergies For Resource Protection: Working With Volunteers Room: Wayzata Bay Speaker: Sallie O'Hara, Friends of A1A Scenic and Historic Coastal Byway Core Learning Area: Corridor Management A1A Scenic and Historic Coastal Byway spans 72-miles in two counties and five cities and towns with split regulatory districts from transportation, environmental protection and waterway agencies. In this session, Friends of A1A shares steps taken and lessons learned during efforts to engage partners, create a strategic plan, host a scenic conservation workshop, define resource protection strategies, and deploy active work projects such as invasive plant removal, wildflower plantings and corridor cleanups. Leave with ideas for connecting to community leaders and welcoming volunteers. D5: The Mississippi River Trail Bicycle Route: Lessons Learned Room: Spring Park Bay Speaker: Liz Walton, Minnesota Department of Transportation Core Learning Area: Corridor Management As one of the 10 river States comprising the Mississippi River's Great River Road, Minnesota undertook an extensive two-year collaborative planning and implementation effort to fully map and promote its 800 miles of the world-class bike route. Discuss ways to capitalize on the increasing interest in nonmotorized travel based on the MN/DOT experience, and explore the potential economic impact of bicycling for your area. D6: Applying Lessons Learned: Emerging State And Tribal Byway Programs * Room: Excelsior Bay Speakers: Kashmira Reed* and Jaime Farrar*, Lyon Associates, Inc.; Robert Kull*, Planygy, LLC; Joseph James, Yurok Tribe *On behalf of the Hawaii Department of Transportation Core Learning Area: Byway Organization In a resource-scarce environment, State and Tribal byway programs have developed new approaches to benefit from existing resources, tools and best practices. Learn how Hawaii's State program and the Yurok Tribe program built momentum in a down economy by incorporating modern technology and stakeholder input. Discuss how maintaining a "community of practice" among Federal, State and local organizations can also help gain efficiencies. Session C/D Field Workshops Carefully check your departure and return times. Board buses at the 7th street entrance near bell stand. Buses will depart promptly at the scheduled time. Remember! To board the bus for a field workshop, you must wear your conference name badge and have registered. Field Workshop 3: Creating And Maintaining Exhibits 1:30 p.m. – 4:30 p.m. Speakers: Representatives from the Minnesota Historical Society and the Science Museum of Minnesota Core Learning Areas: Visitor Experience, Finance The Twin Cities (named for its two largest cities, Minneapolis and St. Paul) host a network of outstanding museums. This workshop takes participants behind the scenes to demonstrate how exhibits are created and maintained. Talk to experts about ways to enhance the byway visitor's experience through effective exhibits, and hear how successful partnerships have been formed. Sites visited include the Science Museum of Minnesota. Field Workshop 4: Corridor Management Strategies 1:30 p.m. – 4:30 p.m. Speaker: Bill Neuman, St. Croix Scenic Byway Core Learning Areas: Corridor Management, Visitor Experience, Finance Travel along the St. Croix Scenic Byway and learn how the byway organization is working to protect the viewshed. The Byway has completed several projects to help preserve its intrinsic qualities, and used land cover mapping technology to put plans in place to improve the vegetation along the corridor. Gain an understanding of how a byway organization has partnered with other organizations and State leaders to effectively address scenic quality issues. Field Workshop 5: Restoring Great River Road Historic Roadside Properties 1:30 p.m. – 5:30 p.m. Speaker: Carol Zoff, Minnesota Great River Road National Scenic Byway Core Learning Areas: Visitor Experience, Finance Do historic overlooks, markers, gates and walls contribute to your Scenic Byway experience? Are they welcoming, or crumbling around the edges or worse? Learn how the Mississippi River Parkway Commission teamed with the Minnesota Department of Transportation to fund and restore twelve New Deal-era historic roadside properties along the Great River Road National Scenic Byway. TUESDAY, AUGUST 23 Session E Tuesday, 8:30 a.m. – 9:30 a.m. E1: Multimedia Interpretation: Enhancing Visitor Experience Room: Cedar Lake/Birch Lake/Maple Lake Speakers: Wm. Lee Little, BarZ Adventures, Inc.; Anne Klenke, Creole Nature Trail; Cris Collier, Wetlands and Wildlife National Scenic Byway Core Learning Area: Visitor Experience Interactive multimedia interpretation is the wave of the future for creating effective byway visitor experiences. Multiple solutions offer GPS mapping, virtual tours, audio/video capabilities, opportunities for advertising local businesses, and much more—all in the palm of visitors' hands. Learn how two byways have successfully implemented exciting technology to enhance visitor experience and interpretation. E2: Building A Visitor Experience Database: See Your Byway Through Your Visitors' Eyes Room: Deer Lake Speaker: David Guiney, Interpretive Direction, LLC Core Learning Area: Visitor Experience Byways introduce visitors to outstanding intrinsic qualities and manage opportunities for rewarding visitor experiences. But, because there are so many potential experiences along a byway, how can organizations best facilitate these experiences? Develop a powerful, foundational tool for your byway planning using your computer. Learn how to identify, map and organize experiences within a database, so that you know exactly what you have to offer to travelers, such as exhibits, programs and events. And, your byway organization will see more clearly what you need to do to optimize those experiences. E3: Ensure Sustainability: Geotourism Beyond The Map Room: Elk Lake Speakers: Janet Kennedy, Lakes to Locks Passage; Jim Dion, National Geographic Society Geotourism Program Core Learning Area: Visitor Experience Lakes to Locks Passage All-American Road has partnered with the National Geographic Society to capture the history and heritage of New York's interconnected waterways and deliver an authentic byway experience through an interactive website, which launches in August, and a mobile app. This session provides an overview of geotourism principles, the geotraveler audience, efforts to collaborate with other geotourism projects in the western US, and explains how geotourism sustains the mission and vision for the Lakes to Locks Passage. E4: Discovering And Promoting Hidden Byway Treasures Room: Wayzata Bay Speaker: Jared Nielsen, Northeast Iowa RC&D Core Learning Area: Visitor Experience Discover new ways to identify and promote the hidden cultural, historic and art treasures on your byway. Learn about the process Iowa's byways developed, including how to identify local experts and utilize their knowledge. Adapt this process to help create a unique visitor experience, foster a sense of local ownership and buy-in for your scenic byway, improve the livability of byway communities, and enhance the overall visitor experience for those traveling the byway. E5: Alternative Transportation Systems And Your Byway Room: Spring Park Bay Speakers: Jenni West, Paul S. Sarbanes Transit in Parks Technical Assistance Center; Rebecca Gleason, The Western Transportation Institute Core Learning Area: Corridor Management Land managers are turning to alternative transportation systems (ATS) to address traffic, pollution, crowding challenges and resource degradation. Learn how byways can benefit by implementing partnerships with other entities. Examples of Federal Land Management agency partnerships and resources for byways to leverage when working with partners will be discussed. Bicycling is gaining popularity on Federal lands and elsewhere as a means of transportation as well as recreation. Learn how bicycle sharing programs work and how they may apply to byways. E6: The Iowa Byways Sustainability Project * Room: Excelsior Bay Speaker: Shirley Frederiksen, USDA Natural Resources Conservation Service Core Learning Area: Byway Organization Explore how the Iowa Byways Sustainability Project, a collaborative effort between the Iowa DOT and seven Resource Conservation and Development Councils (RC&D), has successfully increased the organizational capacity of byway organizations within the State. By focusing on eight tasks outlined in the Cooperative Agreement with the DOT, you'll see the potential benefits of sharing ideas and information through conference calls and statewide training events, and the positive implications for further development of statewide cooperative projects. Session F Tuesday, 9:45 a.m. – 10:45 a.m. F1: The Ohio River Scenic Byway: The Value Of Partnership And Collaboration Room: Cedar Lake/Birch Lake/Maple Lake Speaker: Leslie Townsend, Ohio River Scenic Byway Core Learning Area: Byway Organization Achieving national designation in 1996 (Indiana) and 1998 (Illinois and Ohio), the Ohio River Scenic Byway (ORSB) embarked on a successful collaborative grant project that produced common signage, an interpretive plan, a brochure, and a website. Hear about the obstacles the ORSB faced and overcame to develop successful partnerships and work across State lines. Leave with useful insights on how byways can effectively collaborate and form affiliations with organizations, including State and Federal agencies. F2: Leelanau Scenic Heritage Route Trailway Project Room: Deer Lake Speaker: Patty O'Donnell, Northwest Michigan Council of Governments Core Learning Area: Corridor Management The Leelanau Scenic Heritage Route Trailway is a proposed 27-mile, nonmotorized Trailway designed to provide a continuous, safe, accessible and scenic pathway within the Sleeping Bear Dunes National Lakeshore. The project has brought together governments, agencies and organizations interested in enhancing livability and promoting alternative transportation between park sites and communities. Learn about the planning and implementation process, challenges, and activities that have occurred during this major trailway project. F3: Defining Your Visitors And Their Expectations Room: Elk Lake Speakers: Rebecca Goldman, Maryland Office of Tourism; Terry Maxwell, Maryland State Highway Administration Core Learning Area: Visitor Experience Examine Maryland's two-phase research project that developed insight into leisure travelers' perceptions of byways, top travel motivators, marketing material preferences, and benchmarking for evaluation. The multimedia presentation includes examples of the online survey tool used during the project and video from phase-two focus groups, including reactions to a variety of current byway collateral from other States. Leave with ideas for survey tools and focus group studies to help identify preferences and decision-making patterns among your potential visitors. F4: Market Your Byway With Collaborative Offsite Events Room: Wayzata Bay Speakers: Thomas Wilkie, Valles Caldera Trust; Rob Dixon, Valles Caldera National Preserve Core Learning Area: Visitor Experience The Valles Caldera Trust on the Jemez Mountain Trail National Scenic Byway put a new spin on the festival-marketing idea by coordinating its local Elk festival with the long-established Albuquerque Balloon Fiesta, held in a metropolitan area more than 50 miles away and ranking as New Mexico's largest tourism event with some 800,000 visitors each October. Learn how the Valles Caldera Trust worked with the Albuquerque Balloon Fiesta to the benefit of everyone. Your byway can tap low-cost social media marketing and other tools to tie into offsite events and other distant large-scale activities, too! F5: Discovering Folk Traditions Along A Byway: The Highway 23 Cultural Highway Driving Tour Room: Spring Park Bay Speaker: Bob Gates, Kentucky Historical Society Core Learning Area: Corridor Management The styles of food, music, art, crafts and storytelling unique to a community provide an opportunity for authentic experiences for your visitors and community pride for residents. This presentation shows how a byway in Eastern Kentucky recognized a gem in its own back yard, and used folklife surveys and research to develop a cultural driving tour that shares the story with the world. F6: Setting Expectations For State Byway Programs * Room: Excelsior Bay Speakers: Kevin Stankiewicz, North Dakota Parks and Recreation Department; Wanda Maloney, Corridor Solutions Core Learning Area: Visitor Experience Committing a small amount of time and resources toward building the byway organization's expectations of excellence can result in significant progress toward sustainability. Examine two approaches in this session, including North Dakota's approach to de-designation, including the State's vision and strategies for implementation. You'll also look at the byway accreditation program developed by District Five of the Florida Department of Transportation, which is based on the implementation of 24 best management practices developed for byways. Session E/F Field Workshops Carefully check your departure and return times. Board buses at the 7th street entrance near bell stand. Buses will depart promptly at the scheduled time. Remember! To board the bus for a field workshop, you must wear your conference name badge and have registered. Field Workshop 6: Interpreting Native-Anglo History: Changing Approaches And Techniques 8:30 a.m. – 12:00 p.m. Speakers: David Grabitske, Minnesota Historical Society; Teresa Martin, Minnesota Department of Transportation; Bill Walker, Three Rivers Park District; Whitney White, Prairie Island Indian Community Core Learning Area: Visitor Experience Minnesota has a rich thread of American Indian culture, and the Twin Cities have numerous sites significant to American Indians and Minnesota's development as a State. How cultural stories are told and how cultures differ in their storytelling practices has become more significant as the U.S. embraces its cultural diversity. Learn how byway managers can conduct meaningful consultation with Tribes for effective and comprehensive interpretation and story delivery, and gain an appreciation for protecting traditional cultural properties. Visit the 23-acre historic Pilot Knob preserve on the Minnesota River, a sacred site known as Oheyawahi to the Dakota people ("the hill much visited"), and The Landing – Minnesota River Heritage Park, formerly Historic Murphy's Landing, which is an 88-acre living history museum with authentic 19th-century buildings. Field Workshop 7: Evolution Of Mobile Technology 8:30 a.m. – 11:00 a.m. Speaker: Minnesota Historical Society Representative Core Learning Areas: Visitor Experience, Corridor Management Mobile applications are popular along byways and at attractions. See why when you take a mobile tour of historic Ft. Snelling using cell phone technology. After the tour, visit with staff and learn how the technology was developed, how it is maintained and its role in achieving interpretive plan objectives. Project managers will also discuss development of a new mobile broadband tour interpreting the U.S. Dakota Conflict of 1862 along the Minnesota River Valley National Scenic Byway. Roundtable Sessions Tuesday, 11:00 a.m. – 12:00 p.m. Room: Grand Portage Ballroom 3 & 4 Visit as many of theses informal roundtable discussions as you wish during the hour. No registration required. Table 1 Wayfinding, Interpretation And Assessment Plans (WIAPs) Hosted by Andy Nicol Table 2 Linking Itineraries To Nearby Reservable Facilities Via Recreation.gov Hosted by Lynn Beeson Table 3 Byway Websites As Central Communication Toolboxes Hosted by David Coode Table 4 Building A Statewide Byway Photo Database Hosted by Shelly Brenneman Table 5 Public Relations And Marketing Initiatives Hosted by Lee Ziegler Table 6 How Can We Help? Byway-Focused Technical Assistance, Products And Services Hosted by America's Byways Resource Center Table 7 Our Town Project Hosted by National Endowment for the Arts Table 8 Nontraditional Storytelling Media: Gazebos And Murals Hosted by Bonnie Heimbach Table 9 Illinois Lincoln Highway Coalition's Interpretive Master Plan Hosted by Illinois Lincoln Highway Coalition Table 10 Effective Wayshowing For Byways Hosted by David Dahlquist Table 11 Acadia Shuttle Service – A Car-free Vacation Hosted by Jim Fisher Table 12 Safer Bicycle Travel On Byways Hosted by Jenni West and Rebecca Gleason Table 13 National Scenic Byway Foundation Hosted by National Scenic Byway Foundation Table 14 Marketing Research and Measurement Hosted by Peggy Bendel Table 15 Measuring Your Byway: Economic Impact, Livability and Awareness Hosted by America's Byways Resource Center Session G Tuesday, 1:45 p.m. – 2:45 p.m. G1: Crafting A Wayshowing And Interpretation Plan Room: Cedar Lake/Birch Lake/Maple Lake Speakers: Diane Delaney, Big Bend Scenic Byway; Pam Portwood, Big Bend Scenic Byway; Andy Nicol, TranSystems Core Learning Area: Visitor Experience Explore management and operational lessons learned during the one-year process created by the Big Bend Scenic Byway and Center for Design and Interpretation to develop its Wayshowing and Interpretation Plan. The final plan included a new identity and logo, branding elements, a color palette that's drawn from nature, signage plan, numerous media components, kiosks and exhibits. Understand how to acquire "outside" perspectives and build collaborative partnerships to build long-term support. G2: Making Connections: Place-Based Interpretation Room: Deer Lake Speakers: Anne Ketz, 106 Group; Dr. Ruth Hawkins, Arkansas State University Core Learning Area: Visitor Experience Careful strategic planning for an interpretive visitor experience ensures connections to the mission, vision, people and places along a scenic byway, and provides a meaningful experience more likely to increase stewardship by visitors and stakeholders. Explore a methodology for strategic planning for place-based interpretation for byways. Cases from byways in Minnesota and the Arkansas Delta show how place-based interpretation and an effective public outreach program can lead to stronger, more productive connections. G3: Red Carpet Service: Online Hospitality Training For The Frontline (repeat, K1) Room: Elk Lake Speakers: Connie Francis, University of Nebraska Rural Initiative; Cheryl Burkhart-Kriesel, University of Nebraska-Lincoln Extension Core Learning Area: Visitor Experience Where does great service begin? Often it starts at the top. In this session, learn about a service delivery model that was originally developed at the Harvard Business School that highlights the pivotal role of the business owner/manager/byway board/training committee in providing service delivery tools and training. The basic format of this training program can be adapted for any scenic byway. Everyone, regardless of age or experience, can learn something new to help improve service delivery! G4: Discovering Iowa's Archaeological Past: The Loess Hills Cultural Resource Study Room: Wayzata Bay Speakers: Elizabeth Birkel-Leddy, Golden Hills Resource Conservation and Development; Shirley Frederiksen, Loess Hills Scenic Byway Core Learning Area: Corridor Management How do you get people excited about archaeology and cultural resources when the vast majority of the resources are underground? Find out how one byway was able to generate public participation and enthusiasm. You'll also learn where to seek sources of funding for a cultural resources study, and the importance of nominating sites to the National Register of Historic Places. G5: Using The Economic Impact Tool: Case Studies From America's Byways Room: Spring Park Bay Speaker: America's Byways Resource Center Staff; Bruno Penet, HDR Decision Economics; Melinda Huntley, Lake Erie Coastal Ohio Trail Core Learning Area: Finance For years, byways have faced the task of proving their worth to elected leaders and citizens without a solid, reliable process to measure the economic impact of designation. In response, America's Byways Resource Center released its computerized Economic Impact Tool in 2010 to provide one option for measuring impact that's useful even to byways with modest budgets and limited staff. This interactive session provides an overview of upcoming case studies and offers insights and tips for using the tool on your byway. G6: Using Scenic Byways As A Program Implementation Model Room: Excelsior Bay Speaker: Derrick Crandall, American Recreation Coalition Core Learning Area: Corridor Management Federal land management agencies are looking for ways to implement many national-level programs and initiatives such as America's Great Outdoors, Sustainable Recreation, Kids in the Woods, Livability, geotourism, and various transit and partnership programs. Learn how your byway might serve as the thread to link many programs together, integrating community and public land planning, in support of community livability. Session H Tuesday, 3:00 p.m. – 4:30 p.m. These are all ADVANCED CLASSROOM SESSIONS. H1: Culinary Agritourism And America's Byways Room: Cedar Lake/Birch Lake/Maple Lake Speakers: Judy Walden, Walden Mills Group; Michelle Campbell, Washington State Tourism Office Core Learning Area: Visitor Experience In Washington State, Culinary Agritourism is defined as "a traveler's authentic interactions with farmers, growers, and chefs that lead to the discovery of geographically distinctive food and drink." Under this umbrella, national and State byways are building food-based itineraries that express the distinctiveness of their own corridors in terms of food, wine and local cuisines. This interactive session will feature case studies from several of America's Byways and also sips and bites of the regional specialties and locally grown foods that help brand the area's byways. H2: 3-C's of State/Tribal Relations: Communication, Coordination, Consultation Room: Deer Lake Speakers: Linda Aitken, Minnesota Department of Transportation; Kelly Jackson, Wisconsin Department of Transportation Core Learning Area: Corridor Management, Visitor Experience, Organization Are you interested in working with regional Tribes? Do you want your byway to interpret a rich historically accurate placed-based story that draws both local and international visitors? This session will openly talk about initiating relationships with Tribes and engaging them in meaningful, collaborative partnerships. You will hear two State Department of Transportation representatives share their models for 3-C's. H3: The Minnesota Model Of Measuring Economic Impact Room: Elk Lake Speakers: Brigid Tuck, University of Minnesota; Linda Ulland, Regional Sustainable Development Partnerships; Lynn Scharenbroich, Paul Bunyan Scenic Byway; Kate Magozzi, Lake Country Scenic Byway Core Learning Area: Finance In 2009, the Lake Country Scenic Byway and Paul Bunyan Scenic Byway commissioned the University of Minnesota Tourism Center to conduct a study to identify: consumer awareness of each byway; each byway's impact on quality of life among residents; and the economic impact of byway travelers to the regional economy. This session examines lessons learned and best practices identified during the project that you can apply to your byway's planning. H4: Developing A Byway Website Room: Wayzata Bay Speakers: Dan Albrecht, Lake Champlain Byway Council; Lee Ziegler and Mike Malone, SwimCreative Core Learning Area: Visitor Experience Designing or redesigning a byway website should raise some key questions. What is the website's purpose? How should information be organized? How little or how much information should it offer? How should audio, video and other media be integrated into the site? Effectively answer these questions and listen to a case study from the Lake Champlain Byway on its recent redesign process. We'll also cover topics such as the recruitment of a Web design team, deciding website features and planning for website maintenance. H5: Get Out Of The Car And Stay Awhile: Ways Of Providing Safe, Nonmotorized Options For Visitors Room: Spring Park Bay Speaker: Jim Klein, Lardner/Klein Landscape Architects, P.C. Core Learning Area: Corridor Management Byway organizers face many challenges as they try to calm traffic and provide safe and enjoyable places to walk or ride a bicycle. Learn best practices by focusing on examples and techniques from Virginia's Route 50 Traffic Calming Project and other byways with heavy bicycle use, including a rural portion of Maryland's Star Spangled Banner National Historic Trail and Byway, and Pennsylvania's Delaware River Valley Scenic Byway. H6: Project Management For Successful Byway Projects * Room: Excelsior Bay Speaker: Curt Pianalto, America's Byways Resource Center Core Learning Area: Byway Organization Successful projects translate into successful byways. Implementing projects is an inherent part of managing any byway. In this important session, learn about basic project management skills and standards. Gain an understanding of basic strategies to manage risk and effectively communicate and manage timelines with your stakeholders. Project management standards will ensure that your byway is accountable and successful. Session G/H Field Workshops Carefully check your departure and return times. Board buses at the 7th street entrance near bell stand. Buses will depart promptly at the scheduled time. Remember! To board the bus for a field workshop, you must wear your conference name badge and have registered. Field Workshop 8: Views And Challenges In Viewshed Preservation 1:30 p.m. – 5:30 p.m. Speakers: Bill Neuman, St. Croix Scenic Byway; John Gannaway, Stillwater Police Department; Jill Medland, National Park Service Core Learning Area: Visitor Experience Consider the challenges of development pressures on the byway corridor and its main intrinsic quality, the St. Croix River, designated a National Wild and Scenic River. Travel to historic downtown Stillwater and learn how to enhance the visitor's experience on a busy thoroughfare. See the challenges and possible solutions of managing competing interests and pressures, including the proposed location of a new bridge spanning the St. Croix River. It's a whole new view on viewsheds! Special note: Includes a short walking tour of downtown Stillwater. Field Workshop 9: BYWAYS: They're not just for cars anymore! 1:30 p.m. – 4:30 p.m. Speaker: Sue Overson, National Park Service Core Learning Areas: Visitor Experience, Corridor Management Experience one of the most bicycle and transit friendly communities in America. Staff from the National Park Service – Mississippi National River and Recreation Area and the Minnesota Department of Transportation (MNDOT) will take you on a bike tour (approx. 9-11 miles) along the Mississippi River's Great River Road and Grand Rounds Scenic Byways in Minneapolis to demonstrate the multi-modal opportunities within this urban national park. Learn how the National Park Service is working to improve multi-modal access to the byways without the use of a car (via bike, boat and public transit) and working with MNDOT to improve accessibility and bicycle friendliness of these byways. You will learn how your byway can appeal to cyclists, paddlers and commuters with better access to resources and improved safety. Participants will experience the intrinsic qualities of the byway using two modes of transportation: bicycle and light rail. WEDNESDAY, AUGUST 24 Session J Wednesday, 8:30 a.m. – 9:30 a.m. J1: Strong Stories, Strong Byways Room: Cedar Lake/Birch Lake/Maple Lake Speakers: Cris Collier, Wetlands and Wildlife National Scenic Byway; Becky Weller, Wetlands and Wildlife National Scenic Byway Core Learning Area: Visitor Experience A road's strength isn't found in the asphalt but what's beneath it. Similarly, interpretative themes—your byway stories— build strong byway foundations for marketing, developing and sustaining your byway for years to come. Learn how and why you should use interpretative tools and themes. Come to this workshop prepared to play a little, work some, tell stories and ask questions, and you'll leave prepared to figure out what your story is and how to show it, tell it and sell it! J2: Building Byway Partnerships With Native American Communities Room: Deer Lake Speakers: Monique Sando, Walatowa Visitor Center; Pam Ternes, Standing Rock Native American Scenic Byway Core Learning Area: Visitor Experience Native American communities are often on the routes of America's Byways or in close proximity. Understand how your byway might benefit from working with Native American communities and, in turn, how they can use byways to tell their history and story of survival and the ability to thrive in an ever-changing landscape. We'll look closely at how the Pueblo of Jemez has been able to connect directly with visitors and tell its story through the successful operation of a visitor center, museum and tour program along the Jemez Mountain Trail National Scenic Byway. J3: So You're A Designated Byway! Now What? (repeat, D3) Room: Elk Lake Speaker: Deborah Divine, The Leadership Firm Core Learning Area: Byway Organization Designation is only the beginning, not the end, of the byway community and byway committee's work. Discuss the strategic elements critical to long-term success of a byway organization and learn ways to keep excitement and enthusiasm running high by engaging the community, maintaining public awareness, developing the right strategies, celebrating accomplishments, preventing burnout, nurturing partnerships and developing a succession plan. J4: Byways And Landscape Heritage Tourism Room: Wayzata Bay Speakers: Frank Martin, Ahlgren-Martin Preservation Research; Carol Ahlgren, Ahlgren-Martin Preservation Research Core Learning Area: Corridor Management From public gardens to State parks and old estates, virtually every one of America's Byways touches upon some work of landscape architecture and planning. Often designed by landscape architects and engineers, many scenic byways are themselves great works of historic landscape architecture. Cultural landscapes are one of the fastest growing areas in the field of historic preservation. See how they can become a new heritage focus and enhance visitor experiences along scenic byways using examples from the Great River Road in Minnesota, Wisconsin and Iowa. J5: Partnering With Communities To Determine Priority Viewsheds Room: Spring Park Bay Speaker: Bill Neuman, St. Croix Scenic Byway Core Learning Area: Corridor Management Byways endeavor to market to a traveling public with a love for scenic landscapes of all kinds. However, planners and civic organizations often do not have direct access to effective visual assessment tools that can help them to protect scenic resources that define community character and enhance quality of life. Explore local tools and techniques for scenic assessment applicable to most byways, including priority view assessment tools, scenic attractiveness rating techniques, a public perceptual judgment study, and visual sensitivity mapping through examples from the St. Croix Valley. J6: The State Of America's Byways: Reporting On America's Byways * Room: Excelsior Bay Speakers: America's Byways Resource Center Staff; Louise Stevens, Arts Market, Inc. Core Learning Areas: Visitor Experience, Corridor Management, Byway Organization, Finance During the spring of 2011, America's Byways Resource Center began an effort to improve and enhance its delivery of customized technical assistance. As part of this important initiative, the Resource Center conducted a detailed organizational survey of each of the nationally designated routes. This interactive session reveals the results of that survey and offers insights to the status of the America's Byways collection. Learn about how the Resource Center plans to use this information to improve its technical assistance delivery—and what that means to you. Session K Wednesday, 9:45 a.m. – 10:45 a.m. K1: Red Carpet Service: Online Hospitality Training for the Frontline (repeat, G3) Room: Cedar Lake/Birch Lake/Maple Lake Speakers: Connie Francis, University of Nebraska Rural Initiative; Cheryl Burkhart-Kriesel, University of Nebraska-Lincoln Extension Core Learning Area: Visitor Experience Where does great service begin? Often it starts at the top. In this session, learn about a service delivery model that was originally developed at the Harvard Business School that highlights the pivotal role of the business owner/manager/byway board/training committee in providing service delivery tools and training. The basic format of this training program can be adapted for any scenic byway. Everyone, regardless of age or experience, can learn something new to help improve service delivery! K2: Effective Public Relations For America's Byways Room: Deer Lake Speakers: Lee Ziegler and Mike Malone, SwimCreative Core Learning Area: Visitor Experience Learn how to position your byway within the America's Byways brand, focusing on public relations. This session takes you beyond the basics for quality public relations by delving into the specific tools, techniques and strategies for effective media relations and byway promotion. K3: Engaging Under-Represented People Room: Elk Lake Speaker: Greg Lais, Wilderness Inquiry Core Learning Area: Visitor Experience Discover the Urban Wilderness Canoe Adventures model for engaging urban youth in experiential outdoor activities, which led to improved interest in school and environmental awareness and stewardship. This multimedia presentation highlights the program's many components, including scope and sequence, developing and maintaining strategic partnerships, logistics and safety, and vision for the future. K4: Grant Writing For Byways (repeat, D1) Room: Wayzata Bay Speaker: Gary Jensen, Federal Highway Administration Core Learning Area: Finance See how grant applications look from the reviewer's side of the desk and find out how to polish your grant writing for greater success. Discover the finer points of grant writing, including general trends and commonly made mistakes from previous grant submissions, what grant reviewers look for to distinguish good applications from less successful ones, "red flag" words to avoid that may render your application ineligible, and additional resources available to you to help you prepare good applications. K5: From Desirable To Memorable: Using Interpretive Planning To Make A Great Public Place Even Better Room: Spring Park Bay Speaker: Laura Salveson, Mill City Museum and St. Anthony Falls Heritage Board Core Learning Area: Visitor Experience Called the "Birthplace of Minneapolis," Hahawakpa ("river of the falls") and St. Anthony Falls on the Mississippi River is a changing landscape with deep roots in the past and rich possibilities for the future. For over twenty years, interpretive planning has played a key role in transforming what was once a neglected industrial area into a thriving Minneapolis Riverfront District, where past and present combine to create a new destination for recreation and commerce. Learn how a new interpretive plan seeks to take visitor experience to the next level. K6: Development Of A Geocaching Program (repeat, C5) Room: Excelsior Bay Speaker: Teresa Mitchell, Great Lakes Seaway Trail Core Learning Area: Visitor Experience Attract more visitors with geocaching, a popular and engaging GPS-based scavenger-hunt-style activity. Great Lakes Seaway Trail will demonstrate how it developed a measurable and successful geocaching activity and share tips for adapting the process to your byway. Find out about best practices for cache identity, locations for hiding cache, coin design, log book content, sponsorship support, low-cost exposure opportunities, and how to develop surveys to collect information that provides clear economic impact data for the byway community. Roundtable Sessions Wednesday, 11:00 a.m. – 12:00 p.m. Room: Grand Portage Ballroom 3 & 4 Visit as many of theses informal roundtable discussions as you wish during the hour. No registration required. Table 1 Economic Impact Tool Hosted by Brigid Tuck Table 2 Capitalizing On The Value Of The America's Byways® Brand Hosted by Peggy Bendel Table 3 Byway Information For Navigation/GPS Unit Users Hosted by Mariano Berrios Table 4 TRansit in Parks Technical Assistance Center (TRIPTAC) Hosted by Jenni West Table 5 Successful Tribal Collaboration: North Dakota Pilot/Model Hosted by Cheryl Cloud Table 6 Maryland Byways Program Market Study Hosted by Rebecca Dougherty Table 7 Website Design, Management And Utilization Hosted by Mike Malone Table 8 Extreme Collaboration: Sleeping Bear Heritage Trail Hosted by Patty O'Donnell Table 9 Peer Advisory Network Hosted by Wayne Gannaway Table 10 The National Trust for Historic Preservation's Online Survival Toolkit Hosted by Sally Pearce Table 11 Volunteer Administration Hosted by Minnesota Association for Volunteer Administration Table 12 National Scenic Byway Foundation Hosted by The National Scenic Byway Foundation 2011 Scenic Byway Award Winner Presentations Wednesday, 1:45 p.m. – 2:45 p.m. Learn from the 2011 Scenic Byway Award winners in a classroom format. Award winners will be announced at the conference. No registration required. Please visit as many presentations as you wish during the hour. AW1 Room: Cedar Lake/Birch Lake/Maple Lake Award Category: Built Project Project: Potosi Brewery Byway: Great River Road National Scenic Byway State: Wisconsin Presenter: Frank Fiorenza Beyond saving the historic Potosi Brewery building from demolition, the Great River Road National Scenic Byway worked with many partners to restore the building, reconnect the community to a part of its heritage and create a tourist destination featuring the byway. AW2 Room: Deer Lake Award Category: Resource Protection Project: Environmental Education Fair Byway: A1A Scenic And Historic Coastal Byway State: Florida Presenter: Sallie O'Hara The Friends of A1A Scenic and Historic Coastal Byway planned and implemented the Environmental Education Fair to help build appreciation of the byway's resources and foster resource stewardship. In addition to interactive learning activities, the fair also featured unique aerial art to focus attention on the corridor. AW3 Room: Elk Lake Award Category: Visitor Experience Project: Moose Pond Byway Improvements Byway: Flaming Gorge – Uintas National Scenic Byway State: Utah Presenter: Donald Jaques Visitors now have a safe and accessible route to the water at the popular Moose Pond destination along the Flaming Gorge – Uintas National Scenic Byway. The community-supported project created an elevated nature trail, barrier-free fishing points, interpretive signs and accessible picnic areas. AW4 Room: Wayzata Bay Award Category: Interpretation Project: Interpretive Gazebos and Murals Byway: Lincoln Highway National Scenic Byway State: Illinois Presenter: Bonnie Heimbach A series of interpretive gazebos and murals communicate the significance and history of the Lincoln Highway, creating strong connections for the traveler to the byway's history, stories, events and communities. The attractive, large-scale works of public art successfully engage visitors and enhance their experiences. AW5 Room: Spring Park Bay Award Category: Interpretation Project: Illuminate Woodward: The Tribute Project Byway: Woodward Avenue All-American Road State: Michigan Presenter: Heather Carmona A series of tall, cylindrical glass and concrete beacons, called "Tributes," create interpretive landmarks that share the Woodward Avenue stories and showcase points of interest. Innovative solar-powered LED lights further enhance the visitor experience. AW6 Room: Excelsior Bay Award Category: Planning Project: Tennessee River Trail Corridor Management Plan Byway: Tennessee River State Byway State: Tennessee Presenter: David Coode The Tennessee River Trail Corridor Management Plan (CMP) focused on increasing recreation and tourism for regional economic development. Mayors from each county, citizens and other stakeholders worked together to help determine resource sites, set goals and define action items that can ensure long-term sustainability. AW7 Room: Minnesota Room Award Category: Planning Project: Journey Through Hallowed Ground Corridor Management Plan Byway: Journey Through Hallowed Ground National Scenic Byway States: Maryland, Pennsylvania, Virginia Presenter: Jim Klein To include stakeholders from the three states within the historically significant Journey Through Hallowed Ground (JTHG) National Heritage Area, an advisory committee invited each community to contribute toward developing the JTHG Corridor Management Plan (CMP). The completed CMP outlined specific goals, identified responsible parties and targeted potential funding sources for ongoing stewardship. AW8 Room: Gray's Bay Award Category: Marketing Project: Top 10 Scenic Drives in the Northern Rockies Byways: Beartooth Highway All-American Road, Circle the Continental Divide Driving Tour, Hells Canyon All-American Road, Hot Springs Circle Tour, International Selkirk Loop All-American Road, Montana Scenic Loop, Northwest Passage Scenic Byway All-American Road, Salmon River- Sawtooth Scenic Byways, Waterton-Glacier International Peace Park Loop, Yellowstone-Grand Teton Loop; Connecting National Historic Trails: David Thompson Historic Route, Lewis and Clark National Historic Trail, Nez Perce National Historic Trail, Oregon National Historic Trail States: Idaho, Montana, Wyoming, Oregon, Washington Provinces: Alberta, British Columbia Presenter: Anna Holden The "Top 10 Scenic Drives in the Northern Rockies" project successfully brought together ten byways and four National Historic Trails under a unified branding and messaging platform that presented the area as a single destination for travelers. This cooperative marketing approach continues to promote sustainable tourism through a memorable logo, useful website and a map. Session J/K Field Workshops Carefully check your departure and return times. Board buses at the 7th street entrance near bell stand. Buses will depart promptly at the scheduled time. Remember! To board the bus for a field workshop, you must wear your conference name badge and have registered. Field Workshop 10: Byway Wayshowing 8:30 a.m. – 10:30 a.m. (repeat, Session A/B) Speaker: David Dahlquist, David L. Dahlquist Associates Core Learning Area: Visitor Experience, Corridor Management Travel via the light-rail system to Minnehaha Park and walk to one of the nearby lock-and-dam sites, and experience how the Grand Rounds National Scenic Byway (one of 8 byways designated in Minnesota as America's Byways) uses wayshowing along the byway. Hear about the working relationship between the byway and the City of Minneapolis Park Board, and learn how this partnership has produced effective wayshowing and interpretation to help guide visitors to attractions and stopping points along the corridor. Session L Wednesday, 3:00 p.m. – 4:30 p.m. These are all ADVANCED CLASSROOM SESSIONS. L1: The Wayside Olympics: Techniques For Creating Effective Interpretive Panels Room: Cedar Lake/Birch Lake/Maple Lake Speaker: Ron Zimmerman, Schmeeckle Reserve, University Wisconsin – Stevens Point Core Learning Area: Visitor Experience Signs and wayside exhibits are connectors that give meaning to the experience of the moment. Well-designed outdoor panels are ideal methods of telling interpretive stories, because they directly address what can be seen or experienced on a site. Participants in this interactive, fast-paced presentation will learn some simple yet powerful techniques for designing interpretive panels that are attractive and meaningful. L2: Universal Design For America's Byways Room: Deer Lake Speakers: Jackie Felion-Koons, Pennsylvania Department of Transportation; Wayne Gannaway, America's Byways Resource Center Core Learning Area: Visitor Experience Join this session and learn about the basics and application of universal design for byways. The session explains the definition of universal design and its basic tenants, and provides examples from America's Byways Resource Center's Universal Design Training. You'll have the opportunity to ask questions about implementing universal design on your byway. L3: Advanced Branding And Promotion For America's Byways Room: Elk Lake Speaker: Peggy Bendel, Bendel Communications International Core Learning Area: Visitor Experience This session covers the value of branding your byway as part of the America's Byways brand. Learn about the results of the Resource Center's Public Awareness efforts and the value of branding. L4: Delivering Your Fundraising Message Room: Wayzata Bay Speakers: Wanda Maloney, Corridor Solutions; Frances Kidd, Corridor Solutions Core Learning Area: Finance The most effective way to deliver your organization's fundraising message is in person. However, when this isn't possible, your fundraising materials must accurately and concisely communicate what your organization does and why it's important, and it must compel others to give. Develop an enhanced understanding of the elements critical to effectively delivering your organization's fundraising message for success. L5: Volunteer Administration Room: Spring Park Bay Speaker: Mary Quirk, Minnesota Association for Volunteer Administration; Terry Straub, University of Minnesota Extension Core Learning Area: Byway Organization Volunteers are critical resources, especially in the current tight financial times. No matter what size your byway organization is, core pieces need to be in place to achieve results through volunteers. Hear from the Minnesota Association for Volunteer Administration about critical action steps for volunteer recruitment, retention and recognition. Take home tools and an action plan for developing top-notch volunteer involvement. L6: Connecting The Dots: Fundraising for Your Future Room: Excelsior Bay Speaker: Emil W. Angelica, Community Consulting Group Core Learning Area: Finance After developing a strategic plan, your organization must have a plan to raise the resources necessary for implementation. For many groups, this requires three key components: Business model(s) for the key program(s); prospect research that provides for several resource development opportunities for the key programs; and Go-No-Go milestones, timelines and contingency plans. Practice using some fundraising tools through hands-on activities and an interactive session, and evaluate one sample business model and one contingency plan for a priority program. Session L Field Workshops Carefully check your departure and return times. Board buses at the 7th street entrance near bell stand. Buses will depart promptly at the scheduled time. Remember! To board the bus for a field workshop, you must wear your conference name badge and have registered. Field Workshop 11: Livability In Practice 3:00 p.m. – 5:00 p.m. Speaker: Beth Elliott, Minneapolis Community Planning and Economic Development Department Core Learning Area: Corridor Management Experience how Minneapolis has incorporated livability and multi-modal initiatives, and ways that you can improve visitor experience on your byway with similar planning. Discover how Minneapolis has incorporated transportation and residential options into historic districts firsthand as you walk through the downtown Minneapolis historic warehouse district. Special note: This is a walking workshop; wear comfortable clothes and shoes. Field Workshop 12: Agricultural Interpretation 3:00 p.m. – 5:00 p.m. Speakers: Representatives from the Minnesota Historical Society and the Minnesota Department of Transportation Core Learning Areas: Visitor Experience, Corridor Management Expand your interpretive opportunities! Visit the Oliver Kelley Farm Interpretive Center, an 1860s working farm in the northern metro area, and discover how the Minnesota Historical Society has brought the history of the byway alive through interpretation. Also, see how the Minnesota Department of Transportation has rehabilitated the National Grange Historical Marker/Wayside rest area to provide interpretation. Field Workshop 13: Power Of The Falls: Renewing The Vision For St. Anthony Falls Heritage Zone 3:00 p.m. – 5:00 p.m. Speaker: St. Anthony Falls Heritage Board Core Learning Areas: Visitor Experience, Corridor Management Learn about the role of interpretation in creating a cohesive visitor experience for an area with disparate resources and destinations when you visit the St. Anthony Falls Heritage Zone in Minneapolis. Although in an urban setting, the challenges and opportunities found here are similar to those of byways in mixed-use environments. In the past, the most accessible interpretive elements have been signage and wayside exhibits along the Mississippi River. A new interpretive plan recommends goals and strategies to create a stronger identity and sense of place and greatly enhance the visitor experience through events and facilitate programs. It's an up-close look at building on success to enhance visitor experience. Professional Development Hours This conference fosters dialog on current issues related to fundraising, organizational development, corridor management, visitor experience and marketing. To the best of our knowledge, the general sessions and workshops meet the continuing education requirements for up to 14 professional development hours (PDHs). However, each State defines different standards for PDH credits, and final approval of PDH credit is at the discretion of your State licensing board. Upon request, we will provide written confirmation of your attendance after the conference. Please contact Ryan Petersen, Registration Manager at 218-625-3309. Enjoy Your Visit To The Land Of 10,000 Lakes Minnesota/St. Paul And Surrounding Area Extend your visit to Minneapolis after the 2011 National Scenic Byways Conference by touring area byways or exploring the many sights and attractions that Minnesota has to offer. To make your list of things to see and do in Minneapolis and the surrounding area, we recommend checking out these websites: America's Byways www.byways.org Minnesota Scenic Byways Program Minnesota's Scenic Byways Program is governed by a commission comprised of these four State agencies: Explore Minnesota Tourism, Minnesota Historical Society, Minnesota Department of Natural Resources and the Minnesota Department of Transportation. • Explore Minnesota! (You'll also find Minnesota Byways here) www.exploreminnesota.com • Minnesota Historical Society www.mnhs.org • Minnesota Department of Natural Resources www.dnr.state.mn.us • Minnesota Department of Transportation www.dot.state.mn.us Minneapolis One of Forbes' 30 most-visited cities in America, Minneapolis charms guests with unforgettable attractions, events and excitement—and the natural beauty of more than 20 lakes nestled beside tree-lined parks and trails. From an outdoor ballgame with the Minnesota Twins to world- class museums and performance venues, and from cosmopolitan and eclectic dining to inspirational waterfalls and lush conservatories, the sights and sounds of Minneapolis bring visitors back time and time again. Meet Minneapolis www.minneapolis.org The National Scenic Byway Foundation invites you to its special event, "Milling Around in Minneapolis." Enjoy an hors d'oeuvres reception and silent auction(featuring authentic items from byways around the country), learn more about the Foundation and network with colleagues. Transportation to the event will be provided. Tuesday, August 23, 5:30 p.m. – 7:30 p.m. Mill City Museum, Minneapolis Visit the National Scenic Byway Foundation booth for more information. Visit the Minnesota Byways and Explore Minnesota booth to learn more about the state's cultural, historic, natural and recreational qualities along byways. From the shores of Lake Superior to pine-filled forests, from prairies and farm land to city parks, Minnesota's designated byways journey through diverse landscapes. Join us on Facebook and watch for news and highlights during the 2011 National Scenic Byways Conference! Hotel Map The Big Picture * = sessions for State and Tribal byway coordinators Sunday, August 21, 2011 10:00 a.m. – 6:30 p.m. Registration, 4th Floor Atrium 12:00 p.m. – 4:00 p.m. Exhibitor Move-in, Grand Portage Ballroom 3 & 4 3:00 p.m. – 4:00 p.m. Conference Orientation, Minnesota Room 4:00 p.m. – 6:00 p.m. Exhibitor MarketPlace Opens, Grand Portage Ballroom 3 & 4 5:00 p.m. – 6:00 p.m. Conference Orientation (repeat), Minnesota Room 6:00 p.m. – 9:00 p.m. Exhibitor MarketPlace Welcome Reception, Grand Portage Ballroom 3 & 4 Monday, August 22, 2011 6:00 a.m. – 4:30 p.m. Registration, 4th Floor Atrium 7:00 a.m. – 4:30 p.m. Exhibitor MarketPlace, Grand Portage Ballroom 3 & 4 7:00 a.m. – 8:15 a.m. Breakfast and General Session: Opening Welcome, Grand Portage Ballroom 1 & 2 Session A/B Field Workshops – Please note times; 7th street near the bell stand 8:30 a.m. – 10:30 a.m. Field Workshop 1: Byway Wayshowing (repeat, Session J/K) 8:30 a.m. – 11:30 a.m. Field Workshop 2: Byway Visitor Center Planning Session A Classroom Workshops 8:30 a.m. – 9:30 a.m. A1: Interpretation Through Oral History, Cedar Lake/Birch Lake/Maple Lake A2: Your Resource Center: Here To Help!, Deer Lake A3: Key Survival Strategies: The Online Survival Toolkit, Elk Lake A4: Byways By Bus And Rail, Wayzata Bay A5: Compelling Self-Guided Tours, Spring Park Bay A6: Strategic Planning For State Programs: Lessons Learned from MD and WA, Excelsior Bay * 9:30 a.m. – 10:30 a.m. Exhibitor MarketPlace and Morning Break, Grand Portage Ballroom 3 & 4 Session B Classroom Workshops 10:30 a.m. – 11:30 a.m. B1: Dealing With Construction In Paradise, Cedar Lake/Birch Lake/Maple Lake B2: Social Media For Byways, Deer Lake B3: Developing Partnerships With Federal Land Management Agencies, Elk Lake B4: Telling The Byway Story Through Interactive Oral Histories, Wayzata Bay B5: Interpretive Tools And Techniques Of The National Heritage Area Program, Spring Park Bay B6: GIS Development and Iowa's Byways, Excelsior Bay * 11:45 a.m. – 1:15 p.m. Keynote Luncheon, Grand Portage Ballroom 1 & 2 Session C/D Field Workshops – Please note times; 7th street near the bell stand 1:30 p.m. – 4:30 p.m. Field Workshop 3: Creating And Maintaining Exhibits 1:30 p.m. – 4:30 p.m. Field Workshop 4: Corridor Management Strategies 1:30 p.m. – 5:30 p.m. Field Workshop 5: Restoring Great River Road Historic Roadside Properties Session C Classroom Workshops 1:30 p.m. – 2:30 p.m. C1: Implementing A Preservation Plan, Cedar Lake/Birch Lake/Maple Lake C2: Effective Partnership Development, Deer Lake C3: Photographing Your Byway, Elk Lake C4: How To Reduce Distractions For Drivers, Wayzata Bay C5: Development Of A Geocaching Program (repeat, K6), Spring Park Bay C6: GIS Development and Iowa's Byways, Excelsior Bay * 2:30 p.m. – 3:30 p.m. Exhibitor MarketPlace and Afternoon Break, Grand Portage Ballroom 3 & 4 Session D Classroom Workshops 3:30 p.m. – 4:30 p.m. D1: Grant Writing For Byways (repeat, K4), Cedar Lake/Birch Lake/Maple Lake D2: Take The Journey! Developing Broad Partnerships Around A Common Vision, Deer Lake D3: So You're A Designated Byway! Now What? (repeat, J3), Elk Lake D4: Synergies For Resource Protection: Working With Volunteers, Wayzata Bay D5: The Mississippi River Trail Bicycle Route: Lessons Learned, Spring Park Bay D6: Applying Lessons Learned: Emerging State And Tribal Byway Programs, Excelsior Bay * 4:30 p.m. – 6:00 p.m. Exhibitor Tear-down Tuesday, August 23, 2011 6:30 a.m. – 4:30 p.m. Registration, 4th Floor Atrium 6:30 a.m. – 8:30 a.m. Sponsor Setup 7:00 a.m. – 8:15 a.m. General Breakfast, Grand Portage Ballroom 1 & 2 Special Breakfast Meetings: – Federal Land Managers, Crystal Lake – State and Tribal Byway Coordinators and FHWA Division Staff, St. Croix II – America's Byway Leaders, Grand Portage Ballroom 3 & 4 Session E/F Field Workshops – Please note times; 7th street near the bell stand 8:30 a.m. – 12:00 p.m. Field Workshop 6: Interpreting Native-Anglo History: Changing Approaches And Techniques 8:30 a.m. – 11:00 a.m. Field Workshop 7: Evolution Of Mobile Technology Session E Classroom Workshops 8:30 a.m. – 9:30 a.m. E1: Multimedia Interpretation: Enhancing Visitor Experience, Cedar Lake/Birch Lake/Maple Lake E2: Building A Visitor Experience Database: See Your Byway Through Your Visitors' Eyes, Deer Lake E3: Ensure Sustainability: Geotourism Beyond The Map, Elk Lake E4: Discovering And Promoting Hidden Byway Treasures, Wayzata Bay E5: Alternative Transportation Systems And Your Byway, Spring Park Bay E6: The Iowa Byways Sustainability Project, Excelsior Bay * Session F Classroom Workshops 9:45 a.m. – 10:45 a.m. F1: The Ohio River Scenic Byway: The Value Of Partnership And Collaboration, Cedar Lake/Birch Lake/Maple Lake F2: Leelanau Scenic Heritage Route Trailway Project, Deer Lake F3: Defining Your Visitors And Their Expectations, Elk Lake F4: Market Your Byway With Collaborative Offsite Events, Wayzata Bay F5: Discovering Folk Traditions Along A Byway: The Highway 23 Cultural Highway Driving Tour, Spring Park Bay F6: Setting Expectations For State Byway Programs, Excelsior Bay * 11:00 a.m. – 12:00 p.m. Roundtable Sessions, Grand Portage Ballroom 3 & 4 12:00 p.m. – 1:30 p.m. Luncheon and Minnesota Twins Branding Presentation, Grand Portage Ballroom 1 & 2 Session G/H Field Workshops – Please note times; 7th street near the bell stand 1:30 p.m. – 5:30 p.m. Field Workshop 8: Views And Challenges In Viewshed Preservation 1:30 p.m. – 4:30 p.m. Field Workshop 9: Byways: They're Not Just For Cars Anymore! Session G Classroom Workshops 1:45 p.m. – 2:45 p.m. G1: Crafting A Wayshowing And Interpretation Plan, Cedar Lake/Birch Lake/Maple Lake G2: Making Connections: Place-Based Interpretation, Deer Lake G3: Red Carpet Service: Online Hospitality Training For The Frontline (repeat, K1), Elk Lake G4: Discovering Iowa's Archaeological Past: The Loess Hills Cultural Resource Study, Wayzata Bay G5: Using The Economic Impact Tool: Case Studies From America's Byways, Spring Park Bay G6: Using Scenic Byways As A Program Implementation Model, Excelsior Bay Session H Advanced Classroom Sessions 3:00 p.m. – 4:30 p.m. H1: Culinary Agritourism And America's Byways, Cedar Lake/Birch Lake/Maple Lake H2: 3-C's Of State/Tribal Relations: Communication, Coordination, Consultation, Deer Lake H3: The Minnesota Model Of Measuring Economic Impact, Elk Lake H4: Developing A Byway Website, Wayzata Bay H5: Get Out Of The Car And Stay For Awhile, Spring Park Bay H6: Project Management For Successful Byway Projects, Excelsior Bay * Wednesday, August 24, 2011 7:00 a.m. – 4:30 p.m. Registration, 4th Floor Atrium 7:00 a.m. – 7:30 a.m. Breakfast, Grand Portage Ballroom 1 & 2 7:30 a.m. – 8:30 a.m. General Session: Livable Communities and the Future of the National Scenic Byways Program, Grand Portage Ballroom 1 & 2 Session J/K Field Workshop – Please note time; 7th street near the bell stand 8:30 a.m. – 10:30 a.m. Field Workshop 10: Byway Wayshowing (repeat, Session A/B) Session J Classroom Workshops 8:30 a.m. – 9:30 a.m. J1: Strong Stories, Strong Byways, Cedar Lake/Birch Lake/Maple Lake J2: Building Byway Partnerships With Native American Communities, Deer Lake J3: So You're A Designated Byway! Now What? (repeat, D3), Elk Lake J4: Byways And Landscape Heritage Tourism, Wayzata Bay J5: Partnering With Communities To Determine Priority Viewsheds, Spring Park Bay J6: The State Of America's Byways: Reporting On America's Byways, Excelsior Bay Session K Classroom Workshops 9:45 a.m. – 10:45 a.m. K1: Red Carpet Service: Online Hospitality Training For The Frontline (repeat, G3), Cedar Lake/Birch Lake/Maple Lake K2: Effective Public Relations For America's Byways, Deer Lake K3: Engaging Under-Represented People, Elk Lake K4: Grant Writing For Byways (repeat, D1), Wayzata Bay K5: From Desirable To Memorable: Using Interpretive Planning To Make A Great Public Place Even Better, Spring Park Bay K6: Development Of A Geocaching Program (repeat, C5), Excelsior Bay 11:00 a.m. – 12:00 p.m. Roundtable Sessions, Grand Portage Ballroom 3 & 4 12:00 p.m. – 1:30 p.m. Luncheon, Grand Portage Ballroom 1 & 2 1:45 p.m. – 2:45 p.m. 2011 Scenic Byway Award Winners' Classroom Sessions Session L Field Workshops – Please note times; 7th street near the bell stand 3:00 p.m. – 5:00 p.m. Field Workshop 11: Livability In Practice 3:00 p.m. – 5:00 p.m. Field Workshop 12: Agricultural Interpretation 3:00 p.m. – 5:00 p.m. Field Workshop 13: Power Of The Falls: Renewing The Vision For St. Anthony Falls Heritage Zone Session L Advanced Classroom Sessions 3:00 p.m. – 4:30 p.m. L1: The Wayside Olympics: Techniques For Creating Effective Interpretive Panels, Cedar Lake/Birch Lake/Maple Lake L2: Universal Design For America's Byways, Deer Lake L3: Advanced Branding And Promotion for America's Byways, Elk Lake L4: Delivering Your Fundraising Message, Wayzata Bay L5: Volunteer Administration, Spring Park Bay L6: Connecting The Dots: Fundraising For Your Future, Excelsior Bay 6:00 p.m. – 9:00 p.m. 2011 Scenic Byway Awards Presentation and Dinner, Grand Portage Ballroom 1 & 2 (requires special ticket) America's Byways Resource Center is a division of the Arrowhead Regional Development Commission (ARDC) in partnership with the Federal Highway Administration (FHWA). This material is based upon work supported by the Federal Highway Administration and Arrowhead Regional Development Commission under cooperative agreement No. DTFH61-08-H-00007. Any opinions, findings, and conclusions or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the Federal Highway Administration and/ or Arrowhead Regional Development Commission. The Arrowhead Regional Development Commission is an equal opportunity employer.