2009 National Scenic Byways Conference Elevate Your Expertise Denver, Colorado AuguSt 23-26 Registration Information byways.org bywaysresourcecenter.org bywaysonline.org 2009 National Scenic Byways Conference Denver, Colorado AuguSt 23-26 Reach New Heights With Exciting Learning & Networking Opportunities Plan now to attend the 2009 National Scenic Byways Conference and learn more about the byway development and sustainability topics that interest you mostÑin a variety of settings. Photo: Mount Bierstadt Save with early registration Visit www.bywaysresourcecenter.org for details. Elevate Your Expertise 2009 National Scenic Byways Conference Denver, Colorado AuguSt 23-26 This new conference learning approach features your choice of five interactive formats: ¥ Classroom Workshops Ð experiential learning presented in the classroom ¥ Field Workshops Ð experiential learning on local byways ¥ Best Practices Sessions Ð classroom-style presentation followed by a question and answer session ¥ Roundtable Sessions Ð informal presentation of an idea with face-to-face exchange ¥ Research Sessions Ð informal research discussion or presentation Within each format, weÕre offering sessions focused on at least one of the five Core Learning Areas: Finances Byway Organization Corridor Management Visitor Experience Marketing Register early for your classroom, field and best practices selections, before they fill. Roundtable and Research Sessions do not require pre-registration, but use the schedule here to help plan your conference experience. Please note: Each participant may attend only one Field Workshop. Enjoy peer-to-peer networking opportunities throughout the conference, too. WeÕve scheduled time to visit with exhibitors and discuss best practices with the new Scenic Byway Award-winners. And, donÕt miss educational sightseeing hosted by the Colorado Scenic and Historic Byways Program prior to the conference. Please note: Space is limited - register early. Thank You, Sponsors & Exhibitors! 2009 Conference Sponsors ¥ÊUSDA Forest Service Ð Tuesday Reception and FiddlinÕ Foresters ¥ÊUSDI Fish and Wildlife Service Ð Opening Reception ¥ÊUSDI Bureau of Indian Affairs Ð Monday (All day) ¥ÊNational Park Service Ð Tuesday Breakfast ¥ÊUSDI Bureau of Land management Ð Tuesday Refreshment Breaks 2009 Conference Exhibitors ¥ Barz Adventures, Inc. ¥ Eastern Sierra Institute for Collaborative Education ¥ Exhibit Design Associates ¥ Interpretive Graphics ¥ Pannier ¥ Peak to Peak Scenic And historic Byway ¥ Solid Terrain Modeling, Inc. ¥ Split Rock Studios ¥ Tour-Mate Systems Special thank-you to our gracious hosts at the Colorado Scenic and Historic Byways Program for their assistance and hospitality. Sponsorship and exhibitor opportunities still available! Contact Leah Kohlts at lkohlts@byways.org or call 218 625 3301. Keynote Speaker: Peter Jenkins Celebrated author and explorer The conference concludes with keynote speaker Peter Jenkins, one of AmericaÕs most popular and celebrated authors and explorers. Mr. JenkinÕs books have consistently appeared on the New York Times Best Sellers list and sold millions of copies. More than one thousand public schools and colleges and universities require students to read his ever-popular first book, A Walk Across America. His journeys have continued in his quest for what he calls his Òsearch for the real America.Ó Listen as Mr. Jenkins relates colorful stories of his travel adventures and experiences to inspire greater passion for our special places. Visit www.bywaysresourcecenter.org to register for the 2009 National Scenic Byways Conference Special Invitation! Colorado Byway Experiences Ð Pre-Conference Workshop Tours Presented by the Colorado Scenic and Historic Byways Program Deadline to register is July 15 Enhance your byway knowledge as you explore ColoradoÕs rich history, culture and scenic beauty. Arrive prior to the conference to enjoy these exceptional peer-to-peer workshop tours. Separate fees/lodging costs apply. While AmericaÕs Byways Resource Center is accepting registration and payment for the pre-conference tours, we are not planning, hosting or sponsoring these pre-conference events. Please contact your Colorado host for details about the tours. Colorado Canyon Floors To Alpine Heights Destinations: Grand Junction, Montrose and Cedaredge Dates: August 21, 22 and 23, 2009 Departure: Grand Junction at 8:30 a.m., August 21 Return: Denver Marriott Tech Center at 3:00 p.m., August 23 Hosted by the Grand Mesa National Scenic and Historic Byway, the Unaweep Tabeguache Byway, Montrose VCB, Gunnison Gorge BLM and the Grand Junction VCB Features: San Juan Skyway All-American Road, Grand Mesa National Scenic and Historic Byway, Unaweep Tabeguache Scenic and Historic Byway, ColoradoÕs Wine Country, The Ute Indian Museum, and the Orchards and Vineyards of Delta County Workshop Description: Join us on the Òother side of the DivideÓ and travel three distinct byways known for their geographic diversity and beauty. Your tour begins in ColoradoÕs Wine Country. The workshop route traverses mining country, agricultural landscapes, canyons, alpine meadows, former Ute Indian lands, and the worldÕs largest flat-top mountain. This tour features lessons learned about wayfinding, interpretation, marketing, promotion and preservation. Visit some of the best sites in Colorado while experiencing firsthand the approaches these byways used to accomplish their goals. Fly into Grand Junction, travel by luxury motor coach, and return to Denver by motor coach in time to attend the conference. Physical Activity/Terrain: A series of short hikes, 1/4 mile or less Lodging: Three nightsÕ lodging included in workshop fee Contact: Kelli Hepler, 970-874-9532 or graphox2000@aol.com Cost: $400 (includes tour, three nightsÕ lodging, all meals) Special Reminder: Dress in layers, wear comfortable shoes, and consider the altitude change from approximately 5,000 feet to 10,500 feet. Sign up early! Tours are limited to 30 participants. A tour may be cancelled if fewer than 10 people sign up. Deadline to register is July 15. Award -Winning Interpr etation and Preservation Planning Destinations: Gold Belt Tour National Scenic Byway (Canon City, Victor, Cripple Creek, Florissant) Dates: August 22-23, 2009 Departure: Denver Marriott Tech Center at 8:00 a.m., August 22 Return: Denver Marriott Tech Center at 3:00 p.m., August 23 Speakers: Leah Quesenberry, Interpretive Specialist, BLM; Scott Campbell, Executive Director, Palmer Land Trust; Yvonne Barnes, GIS Consultant Hosted by the Gold Belt Tour Byway Board Ð Charlotte Bumgarner, Executive Director, and Maurice Wells, Chairperson Workshop Description: The first day of this two-day workshop highlights the Gold Belt Tour National Scenic BywayÕs interpretive products, including walking tour signage, interpretive kiosks, books and an audio tour. Travel the Phantom Canyon Road to Victor and Cripple Creek, where youÕll discuss how to produce a good interpretive product, ways to fund the effort, and other lessons learned by the byway group to help make the process go smoothly. The second day, tour some of the amazing scenic vistas and ranch land preserved through partnerships. Speakers share information on producing an effective preservation plan, highlight the partnerships formed to accomplish the plan goals, and methods used for preservation projects. All work and no play? Not here! Choose from a float down the Arkansas River, museum visits, a show at the historic Butte Opera House or gambling in the WorldÕs Greatest Gold Camp. Physical Activity/Terrain: Optional 15-minute hike Lodging: (included in the workshop fee) Gold King Mountain Inn in Cripple Creek Contact: Charlotte Bumgarner, 719-689-2485 or cb4mile@hughes.net Cost: $100 (includes lodging) Special Reminders: Dress in comfortable clothing and shoes. Bring a jacket. The tour climbs over 3,000 feet; plan for a moderate altitude change. photo: Sneffels Range, San Juan Skyway Crisscross the divide on the Top of the Rockies Destinations: Climax Mine, Hayden Ranch, Independence Pass, Aspen Dates: August 22-23, 2009 Start: Denver at 8:00 a.m., August 22 End: Denver at approximately 4:00 p.m., August 23 Hosted by Cathy Patti and Mark Fuller Workshop Description: Tour some of the highlights of the Top of the Rockies National Scenic Byway, including the Climax Mine Interpretive Site, Hayden Ranch near Leadville, and the newly designated Independence Pass corridor, with stops in Leadville, Twin Lakes and Aspen. The Top of the Rockies Byway tour winds through the heart of ColoradoÕs historic high country mining districts with expansive views of ColoradoÕs two highest peaks and numerous other 13,000- and 14,000-foot peaks. Come experience the beautiful scenic vistas and rousing history of one of ColoradoÕs highest byways. The first stop is the Climax Mine Interpretive Site at the top of Fremont Pass, across from the Climax Molybdenum Mine. Experience a unique look at mining and Climax history. The tour continues through the City of Leadville, the nationÕs highest incorporated city. Once ColoradoÕs richest mining town, itÕs the place where Horace and Baby Doe Tabor passed into legend, and the home of the National Mining Hall of Fame and Museum. The tourÕs next stop is Hayden Ranch in the Arkansas Valley, where youÕll hear the remarkable story of this ranch and its preservation. Lunch will be in Twin Lakes, a tiny community at the base of ColoradoÕs highest peak, Mt. Elbert. Following lunch, cross over the Continental Divide to the world-renown resort town of Aspen. Choose from a trip up the Silver Queen gondola to the top of Aspen Mountain, a bus ride to the famous Maroon Bells for a short hike, or exploring Aspen on your own. The following day, after a group breakfast and presentation on the work of the Independence Pass Foundation, the tour climbs back over Independence Pass, stopping along the way to view the FoundationÕs preservation and reclamation projects and ending in the Independence Ghost Town. The tour includes lunch and a presentation on the history of the Ghost Town and the Independence Pass area. Physical Activity/Terrain: High altitude (over 12,000 feet) and light walking Lodging: (not included in the workshop fee) ¥ Aspen options: The Limelite Inn ($159/night)or the St. Moritz Lodge ($139/night) Contact: Cathy Patti, 970-376-3324 or Mark Fuller, 970-963-4959 Cost: $100 (does not include lodging; some meals included) Special Reminders: Bring extra clothing and be prepared for mountain weather (temperature extremes and sudden precipitation). visit www.bywaysresourcecenter.org to register for the 2009 National Scenic Byways Conference SCHEDULE HIGHLIGHTS Friday, August 21 or Saturday, August 22, 2009 Pre-conference workshop tours presented by Colorado Scenic and Historic Byways (optional; additional cost). See page 4. Sunday, August 23, 2009 9:00 a.m. Ð 6:00 p.m. Registration 12:00 p.m. Ð 4:00 p.m. Exhibitor Move-in 4:30 p.m. Ð 6:00 p.m. Newcomers Orientation (for first-time attendees only) 6:00 p.m. Ð 9:00 p.m. Opening Reception and Exhibits (Sponsored by U.S. Fish and Wildlife Service) Monday, August 24, 2009 6:00 a.m. Registration 7:00 a.m. Opening Breakfast (Sponsored by the USDI Bureau of Indian Affairs) 8:30 a.m. Ð 9:30 a.m. Classroom Workshops, Best Practices Sessions and Field Workshops 10:00 a.m. Ð 11:00 a.m. Classroom Workshops, Best Practices Sessions and Field Workshops 11:30 a.m. Ð 12:30 p.m. Research Sessions 12:30 p.m. Ð 2:00 p.m. Luncheon and Presentation of Scenic Byway Awards 2:00 p.m. Ð 4:00 p.m. Scenic Byway Awards Showcase, Exhibits and Giveaways 4:00 p.m. Exhibitor Move-out 4:00 p.m. Ð 5:00 p.m. Classroom Workshops Tuesday, August 25, 2009 7:00 a.m. Special Breakfast Meetings -Federal Land Managers; State and Tribal Byway Coordinators and FHWA Division Staff; Byway Leaders (Sponsored by the National Park Service) 8:30 a.m. Ð 9:30 a.m. Classroom Workshops, Best Practices Sessions and Field Workshops 10:00 a.m. Ð 11:00 a.m. Classroom Workshops, Best Practices Sessions and Field Workshops 11:30 a.m. Ð 12:30 p.m. Roundtable Sessions 12:30 p.m. Ð 1:30 p.m. Luncheon 2:00 p.m. Ð 3:00 p.m. Classroom Workshops, Best Practices Sessions and Field Workshops 3:30 p.m. Ð 4:30 p.m. Classroom Workshops, Best Practices Sessions and Field Workshops 5:00 p.m. Ð 7:00 p.m. Reception and FiddlinÕ Foresters (Sponsored by the USDA Forest Service) Wednesday, August 26, 2009 7:00 a.m. Breakfast 7:30 a.m. Ð 8:30 a.m. Reauthorization and the Future of the National Scenic Byways Program 8:30 a.m. Ð 11:30 a.m. Open Space Forum 11:30 a.m. Ð 1:00 p.m. Keynote Luncheon and Conference Conclusion photo: Red Rocks, Lariat Loop Scenic & Historic Byway photo: Top of the Rockies National Scenic Byway YOUR LEARNING ADVENTURES Core Learning Areas: Finances Byway Organization Corridor Management Visitor Experience marketing MONDAY Monday, 8:30 a.m. Ð 9:30 a.m. CLASSROOM WORKSHOPS 1A: Engaging Youth With Byway Initiatives Speakers: Judy Walden, Walden Mills Group; Sharon Strouse, Ohio State Extension Service; Ann Pritzlaff, Advisory Council on Historic Preservation Session Format: Classroom Workshop Core Learning Area(s): Visitor Experience, Marketing Youth can play pivotal roles as byway advocates, and their input can bring vitality to interpretive and recreation sites. Federal agencies and nonprofit organizations have capitalized on the More Kids in the Woods initiative. Hear about the leaders and youth who have engaged with byways, and learn how to apply this idea on your byway. 2A: How To Revitalize A Brand Speaker: Teresa Mitchell, Seaway Trail, Inc. Session Format: Classroom Workshop Core Learning Area(s): Marketing Learn how to develop a Òrevitalizing the brandÓ project that evaluates and enhances the byway name and vision elements (e.g., highway signage and merchandising logos). Discussion includes the RFP process, collecting brand stories, byway-specific consumer surveying and measurement, repositioning byway projects and resources, and communicating rewards to target audiences. 4A: Context-Sensitive Solutions For Byways Speaker: Terence Maxwell, Maryland Byways, State Highway Administration Session Format: Classroom Workshop Core Learning Area(s): Corridor Management This workshop focuses on Context-Sensitive Solutions using MarylandÕs Context-Sensitive Solutions (CSS) Guidelines and how they have been utilized over the past five years, providing a firsthand glimpse to the challenges of maintaining, preserving and enhancing the character along byways. Learn how CSS should be a comprehensive effort along a byway. 5A: Sign Design Elements: Sparking Your Imagination Speakers: Donna Sullenger and Alex Botello, USFS Center for Design & Interpretation Session Format: Classroom Workshop Core Learning Area(s): Visitor Experience Receive an introduction to basic design guidelines that apply to a variety of interpretive signs and scenarios, and receive resources for more help. See examples of various design and graphic elements that contribute to a well-designed panel. BEST PRACTICES SESSIONS 3A: Showcase Of Interpretive Planning For The Kansas Wetlands & Wildlife National Scenic Byway Speaker: Janet Crane, Kansas Wetlands & Wildlife National Scenic Byway Session Format: Best Practices Core Learning Area(s): Marketing, Visitor Experience Barton County received a FHWA National Scenic Byways Grant for the Kansas Wetlands & Wildlife National Scenic Byway to develop an interpretive plan and related products for signage and trail markers, a compact disc audio driving tour of the byway, a website, brochures and trail guides. Hear about lessons learned by the byway group during this undertaking. 6A: Effective Strategic Planning Implementation Speakers: Eric Hamilton, Mohawk Towpath Scenic Byway Coalition, Inc.; Ray Patterson, Capitol Consulting Group LLC Session Format: Best Practices Core Learning Area(s): Byway Organization The Mohawk Towpath Scenic Byway Coalition, Inc., is in its second round of reviewing its organizational objectives, prioritizing objectives and implementing them. This process started from a desire by the organizationÕs board of directors to build a sustainable organization that is transparent to member municipalities and the public. The end result is focused organizational energy that moved the group where it wanted to be as quickly as possible. Hear about the process and steps that effective strategic planning played in the success of implementing byway plans. Monday, 10:00 a.m. Ð 11:00 a.m. CLASSROOM WORKSHOPS 1B: Developing Audio Tours Speaker: Deborah Schutt, Woodward Avenue Action Association Session Format: Classroom Workshop Core Learning Area(s): Visitor Experience, Marketing Tell your story to the visitor in an affordable, easily edited and accessible manner with an audio tour, which effectively offers an interpretive experience for multiple sites and distances. Discover the key elements to developing, promoting and evaluating an engaging, informative and content-rich audio tour for your byway. 2B: Improving Visitor Experiences Through Wayshowing Speakers: Curt Pianalto and Dennis Adams, AmericaÕs Byways Resource Center Session Format: Classroom Workshop Core Learning Area(s): Visitor Experience Who hasnÕt been lost on the road? This interactive workshop explores the concepts of effective byway wayshowing, discusses how to incorporate practical visitor experiences into byway environments to minimize negative visitor experiences, and helps you think more holistically about accommodating your visitors. Share your questions, ideas and responses. Leave this workshop with a byway visitor assessment outline to use on your byway. 6B: Marketing Lessons From Mother Goose Speaker: Bonnie Heimbach, Illinois Lincoln Highway Coalition Session Format: Classroom Workshop Core Learning Area(s): Marketing A Marketing Basics 101 session that has been adapted from general organizational principles and marketing basics as they apply to the festival and event industry. The workshop takes ten Mother Goose Rhymes and attaches basic marketing principles geared especially to organizations with little or no marketing dollars. BEST PRACTICES SESSIONS 3B: The Road From An Informal Organization To A 501(c)(3) Speaker: Sallie OÕHara, Friends of A1A Scenic and Historic Coastal Byway Session Format: Best Practices Core Learning Area(s): Byway Organization Friends of A1A Scenic and Historic Coastal Byway matured from a loose volunteer coalition of members to its current governance status as the nonprofit entity implementing and tracking protection and enhancements for the A1A Scenic and Historic Coastal Byway. Share and discuss Best Practices on organizational structure, development and sustainability. 4B: Planning For Non-linear Byway Corridors Speakers: Jennifer Mihills, Delaware Nature Society; John Gaadt, Gaadt Perspectivers, LLC Session Format: Best Practices Core Learning Area(s): Corridor Management Delaware dedicated one of the most unique Scenic and Historic Highways following a grassroots initiative led by the Delaware Nature Society and Gaadt Perspectives. The Red Clay Valley Scenic Byway encompasses 28 secondary roads that mimic an interconnected stream system. The nomination and corridor plan highlight this watershed planning approach for non-linear byway corridors. 5B: Working With DOTs To Showcase Natural Beauty On Your Byway Speaker: Trish Eccles, Indiana Historic National Road Alliance Session Format: Best Practices Core Learning Area(s): Corridor Management See three examples of ways to showcase visual elements along a byway and encourage local ownership. Details presented are based on grassroots efforts of the Indiana National Road Association working with INDOT to replace jersey barriers, stop the use of boom mowers and encourage wildflower plantings. FIELD WORKSHOPS - MORNING Field workshops run concurrent with other learning formats. Check departure and arrival times carefully to plan your conference learning experiences. Please note: Due to space limitations, each conference attendee may select only one field workshop. 1MM: Open Space And Multiple Partners - Lariat Loop Scenic & Historic Byway 8:00 a.m. Ð 12:30 p.m. Session Format: Field Workshop Core Learning Area(s): Corridor Management, Byway Organization Jefferson County Open Space and Denver Mountain Parks are partners of the Lariat Loop byway group and manage many of the intrinsic qualities and features of the byway. Learn how these partners have worked with the byway group to focus on urban/ county land protection, historic preservation and education. 2MM: Linking Interpretation In Multiple Locations - Lariat Loop Scenic & Historic Byway 8:00 a.m. Ð 12:30 p.m. Session Format: Field Workshop Core Learning Area(s): Visitor Experience Explore various interpretive media and locations that have been linked to tell a byway story. Museums, outside venues, public art and visitor centers will be showcased as a means to link multiple locations to tell a comprehensive byway story. 3MM: Historic Road Preservation - Lariat Loop Scenic & Historic Byway 8:00 a.m. Ð 12:30 p.m. Session Format: Field Workshop Core Learning Area(s): Corridor Management As part of a development for the early Denver park system, Bear Creek Canyon Scenic Mountain Drive (Colorado State Highway 74) and Lariat Trail Scenic Mountain Drive (also known as Lookout Mountain Road) are listed on the National Register of Historic Places. Explore methods for maintaining a historic designation and how the byway impacts as well as takes advantage of these existing designations. 4MM: Community Involvement And Byway Projects - Lariat Loop Scenic & Historic Byway 8:00 a.m. Ð 12:30 p.m. Session Format: Field Workshop Core Learning Area(s): Byway Organization Funding and implementation of byway projects rely heavily on community partners. Visit several case study examples and meet the local partners who will discuss the various techniques used to accomplish each project. 5MM: Historic District Designation Process - Guanella Pass Scenic Byway (Georgetown) 8:00 a.m. Ð 12:30 p.m. Session Format: Field Workshop Core Learning Area(s): Corridor Management The community of Georgetown is part of a thriving and prominent National Historic Landmark District. The area is also designated a State Heritage Area and serves as the gateway to the Guanella Pass Scenic Byway. Explore the process for securing these designations and learn about the organizational requirements needed to coordinate activities in the community. Light walking required. Monday, 11:30 a.m. Ð 12:30 p.m. Research Sessions These are informal networking sessions. visit as many of the research tables as possible during the hour. No registration required. Economic Impact Tool For Byways: Project Update Presenter: Economic Stewardship Incorporated Place-Based Tourism On The Lakes To Locks Passage Presenter: Janet Kennedy, Lakes to Locks Passage Needs Assessment And Visitor Analysis For A Welcome Center Presenters: Deborah Schutt, Woodward Avenue Action Association The Study Of Authenticity Presenter: Authenticity Book Club Members Visitor Perception Study For The Rogue-Umpqua National Scenic Byway Presenter: Alan Graefe, Penn State University The Study Of Wayshowing Presenters: AmericaÕs Byways Resource Center Staff Why Trees Matter: Social, Economic And Environmental Benefits On Byways Presenters: Sharon Strouse, Denis Ellseworth and Jim Chatfield, Ohio State University Extension monDay, 4:00 P.m. Ð 5:00 P.m. CLASSROOM WORKSHOPS 1C: Grants, Grants, Grants! Speakers: Byway Representatives and National Scenic Byways Program Staff, FHWA Session Format: Classroom Workshop Core Learning Area(s): Finances What is the secret to preparing a successful grant application? While there are no secrets when it comes to applying for Federal funds through the National Scenic Byways Program, FHWA offers an opportunity to hear from successful applicants as well as some insight from FHWA when it comes to reviewing applications, in context of the ProgramÕs eligibility and administrative criteria. Session repeats on Tuesday afternoon. 2C: Organizational Toolkit For Byways Speakers: Judy Walden and Kelli Hepler, Walden Mills Group; Sally Pearce, Colorado Scenic Byways Coordinator Session type: Classroom Workshop Core Learning Area(s): Byway Organization ColoradoÕs State byway program shares its new toolkit aimed at helping small volunteer byway boards accomplish three things: 1) clarify and stay focused on a shared vision, 2) keep the board action-oriented, and 3) communicate the byway mission effectively to local businesses and citizens. Both new and existing byway groups can benefit from the discussion. 7C: Geo-Tourism Speaker: Joaquin Murrieta-Saldivar, PhD, Sonoran Institute Session Format: Classroom Workshop Core Learning Area(s): Visitor Experience National Geographic defines geotourism as tourism that enhances the geographical character of placeÑits environment, culture aesthetics, heritage and the well-being of its residents. Learn how byways and geotourism can join forces to unveil the power of place to enhance stewardship of this land. photo: Raber Cabin, Grand Mesa National Scenic Byway BEST PRACTICES SESSIONS 3C: Authenticity Speakers: Authenticity Book Club participants Session Format: Best Practices Core Learning Area(s): Visitor Experience WebsterÕs Dictionary defines authentic as genuine or bona fide, to mean being actually and exactly what is claimed. Authentic implies being fully trustworthy as according to fact. Explore with us how byways can render their offerings authentic and capture the hearts, minds and dollars of visitors. 4C: Project Development For Interpretation And The Built Environment Speakers: Cheryl Hazlitt and Linda Hecker, USFS Center for Design & Interpretation Session Format: Best Practices Core Learning Area(s): Visitor Experience Take a look at the built environment and how it should relate to the natural environment. WeÕll talk about matching a scenic bywayÕs built intrinsic qualities with a design template and incorporating interpretation into wayfinding structures and designs. Other topics include creating design ideas, listing materials, and estimating basic costs for projects. 5C: Regional Byway Marketing Speakers: Jim Pearson, Nebraska Byways Program; Lorraine Hingston Roach, The Hingston Roach Group Session Format: Best Practices Core Learning Area(s): Marketing Marketing partnerships between byways at a regional or State level are important to leveraging funds and achieving results. Presenters from the Nebraska Scenic Byways Program will showcase how they have developed partnerships with other State agencies. Representatives from an Idaho, Washington and Montana marketing coalition will show how their combined efforts on a regional level delivered results. 6C: The Wayside Exhibit Guide Speakers: David Guiney and Betsy Ehrlich, Harpers Ferry Media Center, National Park Service Session Format: Best Practices Core Learning Area(s): Visitor Experience National Park Service interpretive media staff are preparing a Web document that will be a useful guide for planning wayside exhibits. Waysides provide site-specific information and interpretation at viewpoints, overlooks, trailheads and decision points. Learn about the new guide and offer your input. Tuesday Tuesday, 8:30 a.m. Ð 9:30 a.m. CLASSROOM WORKSHOPS 1D: Interpretive Writing Workshop Speaker: Lois Ziemann, USFS Center for Design & Interpretation Session Format: Classroom Workshop Core Learning Area(s): Visitor Experience Sharpen your pencils and bring large erasers! In this workshop, spend an hour practicing some of the tools youÕll need to write text for brochures, booklets, interpretive panels, and other short interpretive products. We will write to be creative, concise and relevant! 6D: Organizational Health Provides Foundations For Fundraising Speakers: Wanda Maloney and Frances Kidd, Corridor Solutions Session Format: Classroom Workshop Core Learning Area(s): Finances How do you make a byway organization stronger and more financially sound? In this session, learn what defines a strong organization and the five areas especially critical to byway organizations. Also learn to identify the challenges and assets of your organization in these areas. BEST PRACTICES SESSIONS 2D: ColoradoÕs Wildest Dreams: Past, Present And Future Speakers: Sally Pearce, Colorado Scenic Byways Coordinator; Cathy Patti, Top of the Rockies; Ken Francis, San Juan Skyway; and Judy Walden, Walden Mills Group Session Format: Best Practices Core Learning Area(s): Corridor Management Protecting the byways we love requires us to freshen our original visions; court new partners; and, educate ourselves about the environmental and human changes rushing our way. Join this lively look at the past twenty years in Colorado and efforts such as the Red Mountain Project to preserve ranchland as well as concepts and views for the future. Expect to participate in some far-reaching byway plans and strategies for the future. 3D: Formalized Marketing Collaborations Speaker: Renee Reid, Natchez Trace Compact, Inc. Session Format: Best Practices Core Learning Area(s): Byway Organization, Marketing The Natchez Trace Compact, Inc., was formed in 1999 to promote tourism in the communities located on the historic Natchez Trace Parkway. This presentation provides an example of how forming a collaborative partnership can leverage both increased recognition and funding, as well as draw visitors and increase the economic impact to each member. 4D: Meeting The Needs Of Both The Active And The Passive Visitor Speaker: Bonnie Parsons, Pioneer Valley Planning Commission Session Format: Best Practices Core Learning Area(s): Visitor Experience JacobÕs Ladder Trail Scenic Byway in western Massachusetts has enhanced the visitor experience over the past sixteen years by working on a wide range of projects from interpretive materials to construction projects. Learn ways to find a balance between marketing-type materials and large-scale construction projects that provide an integrated experience for visitors. 5D: Development Of Historic Evaluation Criteria Speaker: Deb Divine, BWR Corporation Session Format: Best Practices Core Learning Area(s): Corridor Management Was the Òhistoric intrinsic qualityÓ part of your designation? Should it be? This presentation describes the development of historic evaluation criteria, the critical elements and other issues considered to add historic designation to the Kansas Scenic Byways Program. Tuesday, 10:00 a.m. Ð 11:00 a.m. CLASSROOM WORKSHOPS 6E: Native American Involvement In the National Scenic Byways Program Speakers: Scott Sufficool, AmericaÕs Byways Resource Center; Cindi Ptak, FHWA National Scenic Byways Program; and Byway Representatives Session Format: Classroom Workshop Core Learning Area(s): Byway Organization, Finances, Corridor Management, Visitor Experience Before there was a system of roads and a byway collection, there were ancient roads traveled by Native Americans. Today, many of our byways touch upon historic or present Native American communities. Listen to current efforts in Native American byway involvement, including the emerging development of Tribal Programs, successful projects that make use of National Scenic Byways grant funds, partnerships forged by the Bureau of Indian Affairs, and American Indian tourism perspectives and involvement with Indian Country. Bring your questions and letÕs talk about Native community involvement along your byway. BEST PRACTICES SESSIONS 1E: Showcase Of Interpretation On The Alaska Marine Highway Speaker: Neil Hagadorn, USFS Alaska Region Session Format: Best Practices Core Learning Area(s): Visitor Experience The Alaska Marine Highway is a unique transportation system that winds through the Inside Passage of Canada and through Alaska, adjacent to the Tongass and Chugach National Forests. The Forest Service has been providing interpretation and education aboard the ferries since 1962. Hear more about the byway and its effective partnership with the Forest Service. 2E: Demonstrating Post-Scenic Conservation Workshop Initiatives Speaker: Scott Eckberg, Northwest Passage Scenic Byway Session Format: Best Practices Core Learning Area(s): Corridor Management In 2008, a series of facilitated workshops engaged six Northwest Passage Scenic Byway communities in local marketing, gateway enhancement and scenic conservation. Visual simulations challenged residents and officials to imagine their communityÕs desired future, and explore ways their byway affiliation could help them achieve it. This session showcases the process and results of the Scenic Conservation Workshop initiatives. 3E: Three RÕs Of Marketing: Reuse, Recycle, Repackage Speaker: Diane Delaney, Applied Sustainability Enterprises Session Format: Best Practices Core Learning Area(s): Marketing The process of scenic byway designation offers numerous collateral benefits: partnerships, pride of achievement, and loads of material about intrinsic resources. Learn how to repackage this information into intriguing marketing materials and involve your members in the process. 4E: Walkable Streets Program Speaker: Dom Nozzi, Walkable Streets Session type: Best Practices Core Learning Area(s): Corridor Management How can we promote economic health and sustainability through design? Problems such as congestion, road widening and ÒgigantismÓ evolved from development that was oriented toward making cars, not people, happy. WeÕll look at ways to regain a pedestrian-oriented approach for an enhanced quality of life. 5E: ÒSecret IngredientsÓ Of An Effective Byway Organization Speaker: Timothy Alling, Coulee Corridor Consortium, Coulee Corridor National Scenic Byway Session type: Best Practices Core Learning Area(s): Byway Organization Every byway organization needs to learn about the Òsecret ingredientsÓ that will make or has made their byway a success: team effort, byway partners, and following instructions. Hear how the Coulee Corridor has not only used these Òingredients,Ó but also how they were added and mixed to make a good byway recipe for success. Tuesday, 11:30 a.m. Ð 12:30 p.m. Roundtable Sessions These are informal networking sessions. visit as many of the roundtables as possible during the hour. No registration required. Funding For Historic Preservation Presenter: Joe Jarzen, Indiana National Road Association Planning For Sustainable Development Amidst Fast-Growing Communities Presenters: Robin Hutcheson, Cottonwood Canyons Scenic Byway; Sharen Hauri, Great Salt Lake Legacy Parkway Scenic Byway Creating A Corridor Master Plan Presenters: Danial Manley, Glatting Jackson and Kercher Anglin Context-Sensitive Solutions Study Of The Turquoise Trail Byway Presenter: William Hutchinson, New Mexico Department of Transportation Dark Skies Preservation Project Presenter: Anne Krieg, Bar Harbor Planning Department, Acadia Byway Grant Tips Presenter: Sandra Balch, Strait of Juan de Fuca Highway 112 Scenic Byway Serving The TravelerÕs Basic Needs Presenter: Dan Senecal-Albrecth, Lake Champlain Byway Council Organizing Bike Routes Presenter: Jeanette Kloos, Friends of the Historic Columbia River Highway A Highlight Of Quebec Tourist Routes Program Presenter: Marie-France Fusey, Quebec Ministry of Tourism Tuesday, 2:00 p.m. Ð 3:00 p.m. CLASSROOM WORKSHOPS 5F: Grants, Grants, Grants! Repeat Speakers: Byway Representatives and National Scenic Byways Program Staff, FHWA Session Format: Classroom Workshop Core Learning Area(s): Finances What is the secret to preparing a successful grant application? While there are no secrets when it comes to applying for Federal funds through the National Scenic Byways Program, FHWA offers an opportunity to hear from successful applicants as well as some insight from FHWA when it comes to reviewing applications, in context of the ProgramÕs eligibility and administrative criteria. 6F: Branding Your Byway Speakers: Tracy Maurer and Don Farleo, Don Farleo Advertising and Design Company Session Format: Classroom Workshop Core Learning Area(s): Marketing Translate your unique byway story from your CMP into a marketable brand with this hands-on workshop. Map the elements of a brand and identify ways to strengthen how the brand fortifies a marketing plan. Discuss considerations such as partnerships and the role of the brand steward in brand sustainability. BEST PRACTICES SESSIONS 1F: De-designation Of Tamiami Trail Speaker: Mariano Berrios, Florida Scenic Byways Program Session Format: Best Practices Core Learning Area(s): Corridor Management Lack of grassroots support and complaints from local residents forced the Tamiami Trail National Scenic Byway to be de-designated. This was the first nationally designated byway to be de-designated, and the first de-designation since the program started in Florida. Delve into the situation, timeline, and how the scenic byway was eventually de-designated. ItÕs a hard lesson learned that can help other byways avoid de-designation. 2F: Partnership Building With CMPs Speakers: Jon Sewell and David Coode, Kimbley-Horn and Associates, Inc. Session Format: Best Practices Core Learning Area(s): Corridor Management The Tennessee River Trails Association (TRTA) organized and brought a diverse group of individuals together through a professional facilitated process to chart the future of this amazing corridor that includes battlegrounds, monuments, waterfront activities, and Tennessee Valley Authority project sites. WeÕll discuss the process and the culmination of this effort, the Tennessee River Valley Scenic Byway Corridor Management Plan. 3F: Developing A Comprehensive Signage And Interpretive Master Plan Speakers: John Holland and Allysia Angus, Utah Scenic Byway 12 Session type: Best Practices Core Learning Area(s): Visitor Experience The Scenic Byway 12 Signage and Interpretive Master Plan utilized a unique approach, combining site planning, interpretive planning and sign planning in one document. This presentation will detail the process, from partnering with agencies to determining the interpretive themes, and from improving waysides to designing eye-catching interpretive panels. 4F: Combining Transportation Enhancement Projects With Scenic Byways Speaker: Tracy Hadden Loh, National Transportation Enhancements Clearinghouse Session type: Best Practices Core Learning Area(s): Corridor Management Scenic Byways and Transportation Enhancements (TE), two Federal transportation programs established under ISTEA, both reach beyond mobility to address economic development, recreation, conservation and historic preservation. This forum will dissect recent projects funded through the TE program that illustrate best practices in combining TE projects with scenic byways. Tuesday, 3:30 p.m. Ð 4:30 p.m. CLASSROOM WORKSHOPS 4G: How ToÕs For Good Photography Speaker: James Conkle, Route 66 Alliance Session Format: Classroom Workshop Core Learning Area(s): Marketing Photography has a relationship to a successful byways program. This session focuses on how to take good photographs, how to promote and share photos, and how to utilize the Web to a bywayÕs best advantage. 5G: Creating A Charismatic Brand For Your Byway Speaker: Cat Coughran, Synergist Group Session Format: Classroom Workshop Core Learning Area(s): Marketing During this hands-on, one-hour session, participants will learn how to develop an enduring, sustainable, and most importantly, cohesive brand for their byway. We will cover topics such as buy-in, Òstickiness,Ó Òtangiblizing the intangible,Ó and emotional appeal. 6G: Marketing The AmericaÕs Byways¨ Collection Speakers: National Scenic Byways Program Staff, FHWA; Byway Representatives Session Format: Classroom Workshop Core Learning Area(s): Marketing FHWA will lead a discussion on potential strategies resulting from a recent long-range strategic assessment of national and international marketing efforts of the AmericaÕs Byways¨ collection conducted by FHWA marketing experts. Framing the discussion in context of the consumer, we will emphasize the analysis of the AmericaÕs Byways Image and Visitor Profiling that was recently completed by the research firm Longwoods International¨. With new designations of National Scenic Byways and All-American Roads on the horizon, FHWA will discuss ways in which we can update information regarding the AmericaÕs Byways collection and develop new strategies that address marketing the collection in a way that complements grassroots marketing efforts of individual byways in order to increase the potential for increased travel and tourism. Photo: Elk Meadow, Lariat Loop Scenic & Historic Byway Photo: Peak to Peak Scenic And Historic Byway BEST PRACTICES SESSIONS 1G: Showcase Of Long-Range Transportation Plans Speakers: Susan Law and Peter Field, Federal Lands Highways; Melissa Allen, PBS&J Session Format: Best Practices Core Learning Area(s): Corridor Management The National Park Service, Forest Service and the Fish and Wildlife Service are developing long range transportation plans (LRTPs) in partnership with FHWA Federal Lands Highway offices across the country. Learn how these LRTPs offer a unique opportunity for byways to engage with their Federal Lands partners at a new level and enhance the visitor experience. 2G: Creating ÒBirding FriendlyÓ Sites Along A Byway Speaker: Nathan Caldwell, U.S. Fish and Wildlife Service Session Format: Best Practices Core Learning Area(s): Corridor Management Over 20 million Americans travel each year specifically for birding. The USFWS Birding Team identified 20 components of a Òbirder friendlyÓ site, which can be adopted by byway attractions and byways. See how to become a Òbirding friendly byway,Ó working with the birding community using the Birding TeamÕs components. 3G: Panel Presentation Of Four Federal Funding Opportunities Speaker: Frances Sakaguchi, FHWA Division, Oregon Session Format: Best Practices Core Learning Area(s): Finances Hear from a panel presentation of four Federal funding programs (the National Scenic Byways Program, the Forest Highway Program, the Transportation Enhancement Program, and the Recreation Trails Program) that have funded scenic byway projects in the State of Oregon. Details about partnerships and cooperation utilizing these programs will be presented. 7G: Aspects Of Sustainability Speaker: Amanda Fenstermaker, Chesapeake Country Heritage Area Session Format: Best Practices Core Learning Area(s): Corridor Management What is sustainability? Sustainability, in a broad sense, is the capacity to maintain a certain process or state. But what does sustainability mean to a byway? For the Harriet Tubman Underground Railroad Byway it means protecting natural resources, preserving unique stories through interpretation, and fostering community support. Hear firsthand from representatives of the Harriet Tubman Underground Railroad Byway Organization about achieving sustainability. FIELD WORKSHOPS Ð MORNING & ALL DAY Field workshops run concurrent with other learning formats. Check departure and arrival times carefully to plan your conference learning experiences. Please note: Due to space limitations, each conference attendee may select only one field workshop. 1MT: Centennial Celebrations - Mount Evans Scenic byway (Idaho Springs) 7:30 a.m. Ð 1:30 p.m. Session Format: Field Workshop Core Learning Area(s): Visitor Experience, Byway Organization, Finance Communities across America are organizing centennial celebrations as a way to tell their story and place in history. Many byway organizations will be involved in these large undertakings. Talk with organizers from Idaho Springs to learn about funding needs, organizational needs and structural and visitor needs for such celebrations. Light walking required. 2MT: Interpretation And Visitor Capacity - Mount Evans Scenic Byway Sponsored by USFS, Region 2 7:30 a.m. Ð 3:00 p.m. Session Format: Field Workshop Core Learning Area(s): Visitor Experience Explore how the USFS has linked interpretation in a high-use recreation area and a high alpine environment. Considerations such as safety, access and visitor capacity will be demonstrated. Walking required. High-altitude environment of 14,000 feet. Bring a jacket and rain wear. 3MT: Context-Sensitive Solutions In Remote Settings - Guanella Pass Scenic Byway Sponsored by USFS, Region 2 8:00 a.m. Ð 3:00 p.m. Session Format: Field Workshop Core Learning Area(s): Corridor Management Guanella Pass is easily accessible from the Denver metro area; however, it contains a fragile alpine tundra environment. Explore how the USFS employed context-sensitive techniques in a remote area to accommodate visitor traffic and lessen visual and traffic impacts on the pass. Walking at high altitudes. Bring a jacket and rain wear. 4MT: Historic District Designation Process - Guanella Pass Scenic Byway (Georgetown) Sponsored by USFS, Region 2 9:30 a.m. Ð 3:30 p.m. Session Format: Field Workshop Core Learning Area(s): Corridor Management The community of Georgetown is part of a thriving and prominent National Historic Landmark District. The area is also designated a State Heritage Area and serves as the gateway to the Guanella Pass Scenic Byway. Explore the process for securing these designations and learn about the organizational requirements needed to coordinate activities in the community. Light walking required. 5MT: Visual Assessment And Route Modification - Peak To Peak Scenic And Historic BywaY 10:00 a.m. Ð 5:00 p.m. Session Format: Field Workshop Core Learning Area(s): Corridor Management The current route of the Peak to Peak Scenic and Historic Byway follows the course of a tourist highway built following WWI. Throughout the last twenty years, the Peak to Peak byway has benefited from a number of grants related to land use, GPS capabilities and promotion of conservation easements; however, development and factors affecting the visual nature of the byway have spurred a debate about route modification. Workshop participants will have an opportunity to comment and engage with local byway members about possible solutions and actions regarding route modification. Photo: Historic Georgetown, Guanella Pass Scenic Byway Photo: Summit (14,264 ft) on Mount Evans Scenic and Historic Byway CONFERENCE HIGHLIGHTS Colorado Byway Experiences Ð Pre-Conference Workshop Tours Hosted by the Colorado Scenic and Historic Byways Program Join your byway peers in Colorado for pre-conference educational sightseeing! Enjoy ColoradoÕs breathtaking scenic and historic byways while gaining valuable insights and experiences to apply to your byway work at home. See page 4 for workshop details. Optional event; additional cost. Registration required. Newcomers Orientation Are you a first-time National Scenic Byways Conference attendee? Attend this informal session for an introduction to the conference and other newcomers. This session is intended for first-time attendees only. Opening Reception And Exhibits -Sponsored by U.S. Fish and Wildlife Service The opening reception is made possible by the generous support of the U.S. Fish and Wildlife Service. Network with your byway peers and learn about exhibitorsÕ products and services. Food and cash bar. 2009 Scenic Byway Awards Presentation And Award-Winning Projects Showcase Join the AmericaÕs Byways Resource Center and Federal Highway Administration in honoring the 2009 Scenic Byway Award-winners for outstanding byway projects and leadership. After the awards presentation, move to the Exhibit Hall for the Award-Winning Projects Showcase to network with the award winners and learn more about their exemplary work. Special Breakfast Meetings This is an opportunity for groups to have peer-to-peer discussions about relevant issues. Each group is responsible for its agenda. RSVP. ¥ Federal Land managers Breakfast meeting ¥ State Byway Coordinators, tribal Byway Coordinators and FhWA Division Staff ¥ Byway Leaders Reception with FiddlinÕ Foresters -Sponsored by USDA Forest Service Join us for an early evening reception featuring food, fun and the FiddlinÕ Foresters. The official old-time string band of the U.S. Forest Service brings conservation and stewardship messages alive through story and song. Food and cash bar. Photo: FiddlinÕ Foresters Reauthorization And The Future Of The National Scenic Byways Program FHWA will lead a discussion on how surface transportation reauthorization legislation may affect the future of the Program. Sustaining the quality of the AmericaÕs Byways¨ collection, and a potential update to the Interim Policy will also be discussed in context of Program requirements, the recent designation process, and perspectives of State and Indian tribe coordinators as well as other stakeholders. Open Space Forum This is your opportunity to be heard. Reflect on the workshops, best practices, sessions and theories explored during the conference, and collaborate on the future of byways as a community and the needs and opportunities presented over the past two days. This session is an important conclusion to the conference that will help guide the byway community for the next six years. Informal Gatherings The Colorado Scenic and Historic Byways Program welcomes you to Colorado with optional get-togethers at various times throughout the conference. Check www.bywaysresourcecenter.org/events/ conferences/ frequently for sign-up deadlines and contact information for these fun networking opportunities. New informal gatherings will be posted as they become available. Professional Development Hours This conference fosters dialogue on current issues related to fundraising, organizational development, corridor management, visitor experience and marketing. to the best of our knowledge, the general sessions and workshops meet the continuing education requirements for up to 9.5 professional development hours (PDhs). however, each State defines different standards for PDh credits, and final approval of PDh credit is at the discretion of your State licensing board. upon request, we will provide written confirmation of your attendance after the conference. 2009 Conference Registration Information Register by July 15 & SAVE $100! You must register by 11:59 p.m. CST on July 15, 2009 to receive the discounted rate, without exceptions. Fees Early Bird Registration (May 1 Ð July 15, 2009): $350 Full Conference Registration (July 15 Ð August 14, 2009): $450 After August 14, you must register on-site. Name Badges Required For security purposes, your name badge is required for all conference events, including all events at the hotel and the field workshops. To be admitted into conference events, you must wear it at all times. Individuals With Special Needs We encourage full participation of individuals with special needs. The Denver Marriott Tech Center is ADA compliant. Field workshops may require moderate to extensive walking on easy to challenging terrain, and conditions vary with altitude; see accessibility notes for each field workshop. We will make every effort to meet special needs upon request; please contact Leah Kohlts regarding accessibility options at 218-625-3301 or lkohlts@byways.org. Cancellation Policy Cancellations must be made by e-mail to rpetersen@byways.org, by fax (218-625-3333) or in writing and postmarked or faxed by August 14, 2009. A nonrefundable processing fee of $50 will be assessed. Cancellations will not be accepted by phone. Questions? For questions about registration and payment, please contact: Ryan Petersen, Registration Manager Phone: 218-625-3309 E-mail: rpetersen@byways.org For questions about exhibits, sponsorships, workshops, special events, lodging or accessibility, please contact: Leah Kohlts, Event Manager Phone: 218-625-3301 E-mail: lkohlts@byways.org Register by July 15 for early bird savings! Conference Registration form Instructions For your convenience, register online with your credit card at www.bywaysresourcecenter.org. If completing a hard copy, remember to complete and fax or mail both sides. Fax to: 218-625-3333. Registration Dates May 1 Ð July 15 Early Bird Registration July 15 Ð August 14 General Registration August 23 On-site Registration Only Affiliation ¥ State Scenic Byways Program Coordinator ¥ AmericaÕs Byways¨ Byway Leader ¥ AmericaÕs Byways¨ Byway Member ¥ State Scenic Byway Member ¥ Tribal Byway Program Coordinator ¥ Tribal Byway Leader ¥ Tribal Byway Member ¥ Federal Lands Byway Coordinator ¥ FHWA Division ¥ Consultant ¥ Tourism Professional ¥ Federal Agency Representative ¥ State Employee Special Needs ¥ Vegetarian ¥ Other dietary needs ¥ Special physical needs PLEASE PRINT OR TYPE First Name: Last Name: Badge First Name: Organization: Byway (if applicable): Address: City: State: Zip: Phone: Fax: E-mail: Website: Hotel: Please check one: ¥ÊI am attending my first National Scenic Byways Conference. ¥ I have attended a previous National Scenic Byways Conference. CONFERENCE FEES SAVE! Early Bird Fee (Deadline: July 15) $350 Conference Registration Fee (After July 16 and until August 14) $450 Pre-Conference Workshop Tour Fee (optional event; some lodging costs paid directly) Deadline: July 15 If your tour is cancelled, you will receive a full refund. Colorado Canyon Floors To Alpine Heights $400 Award-Winning Interpretation And Preservation Planning $100 Crisscross The Divide On The Top Of The Rockies Byway Tour $100 Special Breakfast Meetings (Tuesday, August 25) Please RSVP BELOW Federal Land Managers: ¥ Yes, I will attend State/Tribal Byway Coordinators And FHWA Divisions: ¥ Yes, I will attend Byway Leaders: ¥ Yes, I will attend Final Total Payment Check #: Please make check payable to: Arrowhead Regional Development Commission Charge card: ¥ Visa ¥ MasterCard Expiration date: Name on card: Billing address for credit card: Total above will be charged to your card by: AmericaÕs Byways Resource Center Authorized signature (required): Colorado Byway Experience Pre-Conference Workshop Tours You may provide a separate form of payment for the pre-conference workshop tours. We will accept and process the payments. Other details, please contact your host directly. ¥ Yes, use the same payment type as above. ¥ÊNo, IÕm using a different form of payment. Please enter it here: Check #: Please make check payable to: Arrowhead Regional Development Commission Charge card: ¥ÊVisa ¥ÊMasterCard Expiration date: Name on card: Billing address for credit card: Total above will be charged to your card by: AmericaÕs Byways Resource Center Authorized signature (required): If paying by credit card, you may register online at www.bywaysresourcecenter.org or fax both sides of this form to AmericaÕs Byways Resource Center at 218-625-3333. Conference Registration Form Ð Side Two Choose Your Learning Adventure Choose one learning experience for each time slot. Select only one field workshop per participant, please. Colorado Byway Experience Ð Pre-Conference Workshop Tours Hosted by the Colorado Scenic and Historic Byways Program. Please contact your host directly. Optional; additional costs. Colorado Canyon Floors To Alpine Heights (August 21-23) Award-Winning Interpretation And Preservation Planning (August 22-23) Crisscross The Divide On The Top Of The Rockies (August 22-23) Monday, August 24, 2009 8:30 Ð 9:30 a.m. CLASSROOM WORKSHOPS 1A: Engaging Youth With Byway Initiatives 2A: How To Revitalize A Brand 4A: Context-Sensitive Solutions For Byways 5A: Sign Design Elements: Sparking Your Imagination BEST PRACTICES SESSIONS 3A: Showcase Of Interpretive Planning For The Kansas Wetlands & Wildlife National Scenic Byway 6A: Effective Strategic Planning Implementation 10:00 a.m. Ð 11:00 a.m. CLASSROOM WORKSHOPS 1B: Developing Audio Tours 2B: Improving Visitor Experiences Through Wayshowing 6B: Marketing Lessons From Mother Goose BEST PRACTICES SESSIONS 3B: The Road From An Informal Organization To A 501(c)(3) 4B: Planning For Non-linear Byway Corridors 5B: Working With DOTs To Showcase Natural Beauty On Your Byway FIELD WORKSHOPS - 8:00 a.m. Ð 12:30 p.m. Please note: Due to space limitations, each conference attendee may select only one field workshop during the conference. Please include your top three choices in order of preference. If a tour fills, weÕll assign an alternative accordingly. 1MM: Open Space And Multiple Partners - Lariat Loop Scenic & Historic Byway 2MM: Linking Interpretation In Multiple Locations - Lariat Loop Scenic & Historic Byway 3MM: Historic Road Preservation - Lariat Loop Scenic & Historic Byway 4MM: Community Involvement And Byway Projects - Lariat Loop Scenic & Historic Byway 5MM: Historic District Designation Process - Guanella Pass Scenic Byway (Georgetown) 11:30 a.m. Ð 12:30 p.m. Research Sessions (No registration required.) 4:00 p.m. Ð 5:00 p.m. CLASSROOM WORKSHOPS 1C: Grants, Grants, Grants! 2C: Organizational Toolkit For Byways 7C: Geo-Tourism BEST PRACTICES SESSIONS 3C: Authenticity 4C: Project Development For Interpretation And The Built Environment 5C: Regional Byway Marketing 6C: The Wayside Exhibit Guide Tuesday, August 25, 2009 8:30 a.m. Ð 9:30 a.m. CLASSROOM WORKSHOPS 1D: Interpretive Writing Workshop 6D: Organizational Health Provides Foundations For Fundraising BEST PRACTICES SESSIONS 2D: ColoradoÕs Wildest Dreams: Past, Present And Future 3D: Formalized Marketing Collaborations 4D: Meeting The Needs Of Both The Active And The Passive Visitor 5D: Development Of Historic Evaluation Criteria 10:00 a.m. Ð 11:00 a.m. CLASSROOM WORKSHOPS 6E: Native American Involvement In the National Scenic Byways Program BEST PRACTICES SESSIONS 1E: Showcase Of Interpretation On The Alaska Marine Highway 2E: Demonstrating Post-Scenic Conservation Workshop Initiatives 3E: Three RÕs Of Marketing: Reuse, Recycle, Repackage 4E: Walkable Streets Program 5E: ÒSecret IngredientsÓ Of An Effective Byway Organization 11:30 a.m. Ð 12:30 p.m. Roundtable Sessions (No registration required.) 2:00 p.m. Ð 3:00 p.m. CLASSROOM WORKSHOPS 5F: Grants, Grants, Grants! REPEAT SESSION! 6F: Branding Your Byway BEST PRACTICES SESSIONS 1F: De-designation Of Tamiami Trail 2F: Partnership Building With CMPs 3F: Developing A Comprehensive Signage And Interpretive Master Plan 4F: Combining Transportation Enhancement Projects With Scenic Byways 3:30 p.m. Ð 4:30 p.m. CLASSROOM WORKSHOPS 4G: How ToÕs For Good Photography 5G: Creating A Charismatic Brand For Your Byway 6G: Marketing The AmericaÕs Byways¨ Collection BEST PRACTICES SESSIONS 1G: Showcase Of Long-Range Transportation Plans 2G: Creating ÒBirding FriendlyÓ Sites Along A Byway 3G: Panel Presentation Of Four Federal Funding Opportunities 7G: Aspects Of Sustainability FIELD WORKSHOPS - MORNING & ALL DAY Check departure and arrival times carefully. Please note: Due to space limitations, each conference attendee may select only one field workshop. Please include your top three choices in order of preference. If a tour fills, weÕll assign an alternative accordingly. 7:30 a.m. Ð 1:30 p.m. 1MT: Centennial Celebrations - Mount Evans Scenic Byway (Idaho Springs) 7:30 a.m. Ð 3:00 p.m. 2MT: Interpretation And Visitor Capacity - Mount Evans Scenic Byway 8:00 a.m. Ð 3:00 p.m. 3MT: Context-Sensitive Solutions In Remote Settings - Guanella Pass Scenic Byway 9:30 a.m. Ð 3:30 p.m. 4MT: Historic District Designation Process - Guanella Pass Scenic Byway (Georgetown) 10:00 a.m. Ð 5:00 p.m. 5MT: Visual Assessment And Route Modification - Peak To Peak Scenic & Historic Byway TRAVEL AND LODGING INFORMATION Denver and Surrounding Area Extend your visit to Denver before or after the National Scenic Byways Conference by touring area byways or exploring the many sights and attractions that Denver offers. Consider the Pre-Conference Workshop Tours presented by Colorado Scenic and Historic Byways (see page 4; additional fees apply). To make your list of things to see and do in Denver and the surrounding area, we recommend checking out these websites: AmericaÕs Byways¨ www.byways.org Colorado Byways www.coloradobyways.org Colorado tourism www.colorado.com Visit Denver www.denver.org Colorado Historical Society www.coloradohistory.org State of Colorado www.colorado.gov Colorado Department of Transportation www.dot.state.co.us Hotel Information Denver Marriott Tech Center 4900 S. Syracuse Street Denver, Colorado 80237 Marriott Reservations: 1-800-228-9290 Direct Phone: 303-779-1100 (Please use reservations line when making reservations) Fax: 303-740-2523 Website: www.marriott.com/hotels/travel/ dentc-denver-marriott-tech-center For lodging reservations contact: Marriott Reservations: 1-800-228-9290 Please make your reservations on or before August 3, 2009. When making reservations, ask for the National Scenic Byways Conference group rate. The group rate will be extended to conference attendees for three days before and after the actual conference dates. 2009 Conference Lodging Rate Single/Double/Triple/Quad: $149 (does not include room taxes) Make your reservations by August 3 to receive the conference rate. Parking Onsite parking: $10/day, on a space-available basis Driving Directions From Denver airport: Exit the airport to I-70 west. Take I-70 west to I-225 south. Follow I-225 south to the Yosemite exit. Turn left on Yosemite going east to Union. Turn right on Union to S. Syracuse. Turn left on S. Syracuse and the hotel is on the right. Estimated taxi fare from Denver Airport: $55.00 (one way) From Colorado Springs airport: Follow I-25 North to Belleview exit; exit East on Belleview. Turn left at first light, S Syracuse, and proceed to hotel entrance on left. Estimated taxi fare from Colorado Springs Airport: $185.00 (one way) Ground Transportation Options For ground transportation options from airports, contact: Denver International Airport: www.flydenver.com Colorado Springs Airport: www.springsgov.com/AirportIndex.asp Hertz Car Rental on-site at Denver Marriott Tech Center: 1-303-694-2525 Denver Weather Denver enjoys low relative humidity in the summer, making for beautiful, sun-filled days and cool, comfortable evenings. The average daily high temperature in August is a mildÊ86 degrees Fahrenheit. The mild weather is due in part to the cityÕs altitude: 5,280 feet above sea level, or exactly a mile high. Suggested Attire Casual to business casual dress is suggested. Denver is closer to the sun, making the daytime air feel much warmer than the actual temperature and nighttime air feel very chilly after sundown. Expect cooler temperatures and precipitation at high altitudes. Hotel air-conditioning may create fluctuating temperatures as well. Dress in layers most comfortable for the dayÕs activities. Photo: Gateway Auto Museum Photo: Gold Belt Tour National Scenic Byway New Interactive Sessions! ¥ Classroom Workshops ¥ Field Workshops ¥ Best Practices ¥ Roundtable Discussion ¥ Research Q & A Check www.bywaysresourcecenter.org frequently for conference news and tips! Logo: AmericaÕs Byways Resource Center AmericaÕs Byways Resource Center 2009 National Scenic Byways Conference 394 Lake Avenue South, Suite 600 Duluth, MN 55802 Presorted First Class Mail US Postage PAID Permit No. 30995 Minneapolis, MN