INTERPRETATION

TRAVELER INFORMATION
RADIO SYSTEM

Flint Hills National Scenic Byway

KANSAS

2 0 0 7  S C E N I C  B Y W A Y  A W A R D  W IN N E R  f o r

R E S O U R C E  P R O T E C T I O N

As visitors drive along many of the nation’s 
scenic byways, including the Flint Hills 
National Scenic Byway (NSB) in Kansas, the 
beauty of the landscape can be seen, but the 
details of the history, ecology, and geology 
cannot be “heard.” The Kansas Department 
of Transportation and the Flint Hills NSB 
conceived the Traveler Information Radio System 
to add a new interpretive element to the visitor 
experience. Constant information broadcasts 
over 1680 AM radio help local citizens and 
visitors alike tune into a deeper knowledge of 
the byway’s resources. This project is a great 
example of how the creative approach of radio 
broadcast interpretation generates far more 
awareness, and fun, than might be expected. 

COMMUNITY LEADERSHIP

Federal Communications Commission regulations do not allow 
advertisements or music on systems such as the one used 
here, so the focus is on the byway and its assets. Broadcasts 
include background information on byway resources and 
information on amenities. Visitors have indicated at sites, 
shops, and restaurants along the byway that the broadcast 
information prompted their decision to stop. The project’s 
economic impact has fortified community interest in the 
byway. Local communities along the byway have taken full 
responsibility for maintenance and operation of the Traveler 
Information Radio System, too. With three systems that cover 
a radius of about five miles each, a major portion of the byway 
receives radio coverage. 

INNOVATION WITH INCENTIVES
 
In addition to visitor information, the system can broadcast 
community announcements, such as emergency weather 
warnings. This feature of the project helps motivate local 
residents to get involved in the operation of the system. 
Another specific use of the system that stands out is the ability 
to warn visitors about any hazardous driving conditions during 
the intentional burning of the Tallgrass Prairie each spring. 
The radio broadcast blends the warnings with educational 
information about why prairie grasses need to be burned, 
enhancing safety awareness with interpretation. 

MODEL FOR TECHNOLOGY IN INTERPRETATION

This innovative use of radio technology for interpretation was 
accomplished on a relatively short, newly designated National 
Scenic Byway. The communities of the Flint Hills National 
Scenic Byway stepped up to the challenge and have taken 
action to enhance both the visitor experience and their own 
quality of life. 


PHOTOS (4): Flint HIlls National Scenic Byway, Kansas.

MOTTO: Sharing Success and Honoring Excellence