POTENTIAL PARTNERSHIP CATEGORIES/MARKETS (1) BYWAY EXPERIENCE: Touring (Special Events) POTENTIAL PARTNERS: Automotive Telecommunications Credit Card Financial Mass Retailers Media Food Services Hospitality Car Rental Philanthropic (and more) MARKETS: i. National ii. Regional iii. Community (2) BYWAY EXPERIENCE: Outdoors POTENTIAL PARTNERS: Photography Beverage Sports Fitness Wellness Adventure (and more) MARKETS: i. National ii. Regional iii. Community (3) BYWAY EXPERIENCE: Adventure Activities POTENTIAL PARTNERS: History Archaeology Biking Fishing Hiking Birding Camping Skiiing Snowmobiling Wind Surfing (and more) MARKETS: i. Community ii. Regional iii. National