Assessing Your Marketing Plan:

The Basics:

1. How old is your plan?
      1 Year?
      2 Year?
      3 Year?

2.  What was the plan’s desired goal/outcome?

3.   Do you have a plan for each goal?

4.   Do you make adjustments? Do you know when to stop working on a goal?

5.   Do you involve your partners?

6.   Do you have a method to measure your progress?

7.   Do you know when you have achieved your goal?


Typical Indicators:
-- Dollars spent
      
-- Dollars received
      
-- Number of visits
      
- Value added products/results

Measurement Tools (These should correspond to what your desired goal/outcome was):
-- Hits/Requests/Calls

-- Customers actively contacts or accesses information.

-- Return on investment

-- How many dollars/resources spent compared to results

-- Survey

-- How a product/campaign was received/mentally processed

-- Economic Impact

-- Difficult to measure and isolate