What is a Fundraising Plan? 

A Fundraising Plan is a document that goes beyond identifying potential sources of funding. It also addresses structure, leadership, and message – essential components of any successful organization. A fundraising plan is the best way to ensure that an organization identifies its goals, and has realistic revenue expectations. It is the “road map” that keeps staff and leadership on track to meet both the financial and program goals of the organization. 

There are several common elements to every fundraising plan. However, not all 
organizations require the same amount of attention or focus on each element. The basic elements include: 

. Mission Statement 
. Case Statement 
. Leadership Development 
. Establish and/or Refine Goals and Objectives 
. Fundraising Strategies - which may include: 
	Foundations 
	Individuals
	Corporations 
	Government 
	Membership 
	Direct Mail 
	Merchandise 
	Special Events 
	Advertising 
	Web Based


. Engaging the Donor 
. Fundraising Calendar 
. Budget 
. Development of Printed Materials