America's Byways Resource Center Workshop
December 2008
Assessing Your Marketing Plan   TOOL
	
								


Assessing Your Marketing Plan:

Goal

Estimated 
Cost

Actual 
Cost/ 
Cost to 
Date

Estimated 
Completion 
Date

Actual 
Completion 
Date

Indicators

Measurement 
Tool Used

Partners 
Used

Volunteer/Staff
Time used

Comments