Marketing / Communications
Articles
Marketing: Cultural and Heritage Tourism Research
At the Travel & Tourism Research Association (TTRA) meeting held in June in Philadelphia, PA, Scott Hanson, CEO, Longwoods International, participated on a panel with National Scenic Byways Program Marketing Director Patricia McNally.
The topic of the presentation addressed cultural and heritage tourism, and Scott compiled data for A SNAPSHOT OF: The U.S. Cultural Traveler Market - 2007. Scott agreed to share this information with the byway community and we hope you find it useful.
A SNAPSHOT OF: The U.S. Cultural Traveler Market - 2007 (PDF, .txt)